Premier League
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Y&R keeps it tight at the back in Premier League debut
Y&R London is making its eagerly-waited debut for the UK’s Premier League (now a worldwide force in football) with a…
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RKCR/Y&R wins Premier League against adam&eveDDB
RKCR/Y&R has won the UK Premier League account, probably the most high profile new account to come on the market…
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Premier League unveils toothless new corporate identity
The UK’s Premier League is awash with cash, thanks to competition between Sky and newcomer BT Sport for broadcast rights.…
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Grey wears its heart on its sleeve for the unlovable Sun
It’s rather doubtful that British newspaper the Sun loves anything apart from its own sales figures and pleasing Mr Murdoch.…
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Is BT winning the UK pay-TV sports battle?
One-time British monopoly phone provider BT (British Telecom as was) took a huge gamble a couple of years ago by…
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BT’s Champion’s win makes the next Premiership battle a penalty shoot-out Sky can’t afford to lose
It’s a bit odd when a refusal to overpay for already overpaid football and footballers knocks £1.4bn off your market…
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Barclays targets the tear ducts with new Premier League ‘Thankyou’ TV ad from BBH
Blimey, not sure I can take all this humility and lovey-doveyness from British banks; at least you knew where you…
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It’s a win-win for BBH as agency unveils Premier League campaigns for Barclays and Virgin
So then, the UK Premier League has started and, as ever, it’s a game of two halves. I spent Sunday…
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Chelsea are certs for the Premier League according to new Bloomberg Sports research
Bloomberg has launched something called Bloomberg Sports and it’s secured quite a PR coup by using ts hyper-clever computers to…
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