Tag Archives: Premier League

Coca-Cola and Premiere League go ‘Where Everyone Plays’

Coca-Cola recently got a kicking from Labour’s deputy leader Tom Watson, who said (at the Advertising Association conference) that the soft drink company should get real and feature hospitalized diabetes patients in its ads, not beautiful, sporty youth. Watson’s right, ...

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Sky’s departing viewers mean vexed outlook for big-spending Premier League

Is the great TV-fuelled football gravy train hitting the buffers? Figures from Sky and broadcast measurement body BARB, collated by the FT, show that Premier League football viewing figures on Sky last year dropped 14 per cent despite the broadcaster ...

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Y&R keeps it tight at the back in Premier League debut

Y&R London is making its eagerly-waited debut for the UK’s Premier League (now a worldwide force in football) with a new campaign showcasing its Premier League Primary Stars community programme. The free curriculum-linked teaching resource for parents, teachers and pupils ...

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RKCR/Y&R wins Premier League against adam&eveDDB

RKCR/Y&R has won the UK Premier League account, probably the most high profile new account to come on the market in years. Almost as sweet for the WPP-owned agency is the fact that it beat adam&eveDDB in the final round. ...

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Premier League unveils toothless new corporate identity

The UK’s Premier League is awash with cash, thanks to competition between Sky and newcomer BT Sport for broadcast rights. To the extent that even so-called minnows like Leicester City can challenge for top spot, partly as they, too, can ...

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Grey wears its heart on its sleeve for the unlovable Sun

It’s rather doubtful that British newspaper the Sun loves anything apart from its own sales figures and pleasing Mr Murdoch. Grey London, the spearhead of WPP’s ‘Team News,’ is struggling manfully to make us love the unlovely tabloid and its ...

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Is BT winning the UK pay-TV sports battle?

One-time British monopoly phone provider BT (British Telecom as was) took a huge gamble a couple of years ago by entering the pay-TV sports market, taking on BSkyB which had enjoyed a virtual monopoly having seen off smaller rivals such ...

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