FCB Inferno has produced another powerful piece of work for charity Barnardo’s, this time dramatising children’s grief over bereavement as a raucous crow that follows you everywhere. A bit like Churchill’s famous ‘black dog’ depression – is this what our ...
Read More »Goodby Silverstein goes for cheesy gold with Michael Bolton Panera launch
What is it about Mac n’ Cheese? One of the (crumbling) foundations of the Kraft empire of course. Saw an old edition of Australian Masterchef recently (don’t ask) and the formidably clever tyro cooks were invited to cook this – ...
Read More »FT puts hapless world leaders in the spotlight in new brand campaign
The Financial Times’ coverage of the worldwide coronavirus crisis has been outstanding – just as well as the world’s so-called leaders seem all at sea. “Deal confidently with crisis” is the message of this new film from The Brooklyn Brothers ...
Read More »Post-lockdown creativity: Budweiser cashes in on Leo Messi leaving saga
Budweiser and agency Deutsch have been pretty quick out of the blocks with this one: heralding a new “partnership” between the beer and star footballer Lionel Messi, it references the “will he, won’t he” leave Barcelona saga that briefly occupied ...
Read More »Post-lockdown creativity: O2 banks on VCCP’s robot Bubl
Mobile network wars are raging in the UK: BT has moved to Publicis-owned Satchi & Saatchi from AMV BBDO and is bombarding us with stories about it being the best network and able to provide broadband everywhere. Now 02 has ...
Read More »Post-lockdown creativity: Mother puts IKEA stamp on sleep
IKEA seems to have set itself the somewhat ambitious task of owning sleep (although it probably provides more beds and other things you kip on than anyone else.) The latest variation on its ‘Wonderful Everyday’ campaign from Mother – ‘The ...
Read More »Post-lockdown creativity: Coors Light offers Zoom escape
At first sight this new ad by DDB Chicago for Coors Light seems a touch over the top – sashaying through the mountains (it’s Coors after all) in office clothes with CGI prairie dogs and other fauna for company. Then ...
Read More »Post-lockdown creativity: Michael Douglas and Danny Devito pull out all the stops for Gerry Graf
End of life care isn’t a subject that raises a smile usually but Michael Douglas and Danny Devito give it a go in this ad encouraging people to sign POLST forms (Practitioner Orders for Life-Sustaining Treatment) from the non-profit Goals ...
Read More »Post-lockdown creativity: adam&eveDDB for Playstation PS5 launch
Sony’s new PS5 is going to transform video games it seems: now they’ve rum out of ‘wow’ visual effects they’re going all touch-feely with, among other things, “haptic feedback” which seems to be akin to your mobile vibrating in your ...
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