Tag Archives: post-lockdown creativity

FT puts hapless world leaders in the spotlight in new brand campaign

The Financial Times’ coverage of the worldwide coronavirus crisis has been outstanding – just as well as the world’s so-called leaders seem all at sea. “Deal confidently with crisis” is the message of this new film from The Brooklyn Brothers ...

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Post-lockdown creativity: Budweiser cashes in on Leo Messi leaving saga

Budweiser and agency Deutsch have been pretty quick out of the blocks with this one: heralding a new “partnership” between the beer and star footballer Lionel Messi, it references the “will he, won’t he” leave Barcelona saga that briefly occupied ...

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Post-lockdown creativity: O2 banks on VCCP’s robot Bubl

Mobile network wars are raging in the UK: BT has moved to Publicis-owned Satchi & Saatchi from AMV BBDO and is bombarding us with stories about it being the best network and able to provide broadband everywhere. Now 02 has ...

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Post-lockdown creativity: Mother puts IKEA stamp on sleep

IKEA seems to have set itself the somewhat ambitious task of owning sleep (although it probably provides more beds and other things you kip on than anyone else.) The latest variation on its ‘Wonderful Everyday’ campaign from Mother – ‘The ...

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Post-lockdown creativity: adam&eveDDB for Playstation PS5 launch

Sony’s new PS5 is going to transform video games it seems: now they’ve rum out of ‘wow’ visual effects they’re going all touch-feely with, among other things, “haptic feedback” which seems to be akin to your mobile vibrating in your ...

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Post-lockdown creativity: Callen debuts for Maserati

Here’s a new campaign for Maserati’s top of the range Trofeo “collection,” another of those expensive and rapid SUVs that you really don’t need but might like to have (if you have £130,000 hanging around or can pay the monthly ...

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