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Post-lockdown creativity: adam&eveDDB for Playstation PS5 launch
Sony’s new PS5 is going to transform video games it seems: now they’ve rum out of ‘wow’ visual effects they’re going all touch-feely with, among other things, “haptic feedback” which seems to be akin to your mobile vibrating in your pocket.
Where this might end, who knows?
Adam&eveDDB is on the launch case and, as ever with this client, it’s an accomplished effort despite all the difficulties of shooting in lockdown.
https://www.youtube.com/watch?v=Cj6AUuRs1A4&feature=emb_logo
MAA creative scale: 8.5.