Post-lockdown creativity: adam&eveDDB for Playstation PS5 launch

Sony’s new PS5 is going to transform video games it seems: now they’ve rum out of ‘wow’ visual effects they’re going all touch-feely with, among other things, “haptic feedback” which seems to be akin to your mobile vibrating in your pocket.

Where this might end, who knows?

Adam&eveDDB is on the launch case and, as ever with this client, it’s an accomplished effort despite all the difficulties of shooting in lockdown.

MAA creative scale: 8.5.

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