Actually they weren’t but that was what Omnicom’s John Wren and Publicis boss Maurice Levy intended in 2013, described here by Stuart Smith. As merger rumours go, this one didn’t come much better. Omnipub. Or more probably Publicom. But let’s ...
Read More »Does more equal less as advertisers – like Pepsico – try to cram everything into their ads?
Here’s a Christmas number from Pepsico’s FritoLay (who came up with that name?) featuring actress Anna Kendrick cramming in all FL’s many brands to the tune of ‘My Favourite Things.’ There’s also a new one from adam&evenyc with Ryan Reynolds ...
Read More »Pepsico’s new effort to please China makes you uneasy
Is this advertising or a big American company cozying up to the US’s big trade rival – or something in between? China has landed a probe on the far side of the moon, which is a PR plus for its ...
Read More »Five by Five’s James Roles: why sustainability shouldn’t be a quick fix for a brand marketing strategy
Call it shallow, call it a trend, call it a conspiracy linking back to the unprecedented rise of the avocado, but sustainability is now a key factor in shoppers’ purchase decisions. A third of us sway in favour of sustainable ...
Read More »PepsiCo axes global procurement operation
Here’s story to bring a wintry smile to agency faces. Ad Age reports that PepsiCo, one of the world’s biggest advertisers, has decided to nix its global procurement department, giving cost responsibility back to brand teams. PepsiCo says: “We continue ...
Read More »Pepsico chief Jakeman lashes advertising – and then produces a few daft ideas of his own
Here’s a reprint of an article in Ad Age (hope they don’t mind). It’s about two addresses to the Association of National Advertisers conference this week in Orlando. First up we have PepsiCo executive Brad Jakeman, who seems to have ...
Read More »BBDO turns back the clock for Vietnam’s C.C.Lemon
We’ve been wittering on about ‘content’ this week – long-form videos that seem to be replacing ads. So what has happened to good old ads? Well they seem to be alive and kicking in Vietnam, although hardly in the form ...
Read More »Former Unilever boss Niall FitzGerald joins Brand Learning consultancy as chairman
Consultancy seems to be a booming trade these days particularly among the ranks of advertisers who seems to need their hand holding more than they used to. One such operation is Brand Learning, headed by Mhairi McEwan, which turned over ...
Read More »PepsiCo should buy Mondelez to create snacks monster and dump fizzy drinks says big US investor
As the investor, Nelson Peltz (pictured) of Trian Partners, holds billion dollar stakes in both PepsiCo and Mondelez, his scheme will cause consternation in both boardrooms. Peltz wants PepsiCo to buy Mondelez International, which has only just been spun off ...
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