Tag Archives: PepsiCo

PepsiCo axes global procurement operation

Here’s story to bring a wintry smile to agency faces. Ad Age reports that PepsiCo, one of the world’s biggest advertisers, has decided to nix its global procurement department, giving cost responsibility back to brand teams. PepsiCo says: “We continue ...

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BBDO turns back the clock for Vietnam’s C.C.Lemon

We’ve been wittering on about ‘content’ this week – long-form videos that seem to be replacing ads. So what has happened to good old ads? Well they seem to be alive and kicking in Vietnam, although hardly in the form ...

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