Tag Archives: PepsiCo

Call it shallow, call it a trend, call it a conspiracy linking back to the unprecedented rise of the avocado, but sustainability is now a key factor in shoppers’ purchase decisions. A third of us sway in favour of sustainable ...

Here’s story to bring a wintry smile to agency faces. Ad Age reports that PepsiCo, one of the world’s biggest advertisers, has decided to nix its global procurement department, giving cost responsibility back to brand teams. PepsiCo says: “We continue ...

Here’s a reprint of an article in Ad Age (hope they don’t mind). It’s about two addresses to the Association of National Advertisers conference this week in Orlando. First up we have PepsiCo executive Brad Jakeman, who seems to have ...

We’ve been wittering on about ‘content’ this week – long-form videos that seem to be replacing ads. So what has happened to good old ads? Well they seem to be alive and kicking in Vietnam, although hardly in the form ...

Consultancy seems to be a booming trade these days particularly among the ranks of advertisers who seems to need their hand holding more than they used to. One such operation is Brand Learning, headed by Mhairi McEwan, which turned over ...

As merger rumours go, this one didn’t come much better. Omnipub. Or more probably Publicom. But let’s come back to that later. The idea that the world’s number two marketing services group, Omnicom, is about to combine with the number ...

As the investor, Nelson Peltz (pictured) of Trian Partners, holds billion dollar stakes in both PepsiCo and Mondelez, his scheme will cause consternation in both boardrooms. Peltz wants PepsiCo to buy Mondelez International, which has only just been spun off ...

Pepsi isn’t good for the circulation system is it? BBDO Poximity Dusseldorf seems to be implying it is in this striking poster for the fizzy drink, a big step away from its usual less-than-subtle approach to hawking its wares. According ...

Well maybe it’s not a rush but David Beckham’s retirement, announced yesterday, at the age of 38 follows hard on the heels of that of his old manager Sir Alex Ferguson. Team-mate Paul Scholes, who some would say was an ...