PepsiCo
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Advertisers
Leo Burnett scoops PepsiCo India creative and digital
Publicis Groupe has deepened its relationship with PepsiCo with its Leo Burnett winning the food and beverages giant in India.…
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Advertisers
From the MAA Archive: Publicis Groupe and Omnicom in $35bn merger
Actually they weren’t but that was what Omnicom’s John Wren and Publicis boss Maurice Levy intended in 2013, described here…
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Advertisers
Does more equal less as advertisers – like Pepsico – try to cram everything into their ads?
Here’s a Christmas number from Pepsico’s FritoLay (who came up with that name?) featuring actress Anna Kendrick cramming in all…
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Advertisers
Pepsico’s new effort to please China makes you uneasy
Is this advertising or a big American company cozying up to the US’s big trade rival – or something in…
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Advertisers
Five by Five’s James Roles: why sustainability shouldn’t be a quick fix for a brand marketing strategy
Call it shallow, call it a trend, call it a conspiracy linking back to the unprecedented rise of the avocado,…
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Ad Tech
PepsiCo axes global procurement operation
Here’s story to bring a wintry smile to agency faces. Ad Age reports that PepsiCo, one of the world’s biggest…
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Ad Tech
Pepsico chief Jakeman lashes advertising – and then produces a few daft ideas of his own
Here’s a reprint of an article in Ad Age (hope they don’t mind). It’s about two addresses to the Association…
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Advertisers
BBDO turns back the clock for Vietnam’s C.C.Lemon
We’ve been wittering on about ‘content’ this week – long-form videos that seem to be replacing ads. So what has…
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Advertisers
Former Unilever boss Niall FitzGerald joins Brand Learning consultancy as chairman
Consultancy seems to be a booming trade these days particularly among the ranks of advertisers who seems to need their…
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