BBDO turns back the clock for Vietnam’s C.C.Lemon

We’ve been wittering on about ‘content’ this week – long-form videos that seem to be replacing ads. So what has happened to good old ads?

Well they seem to be alive and kicking in Vietnam, although hardly in the form pioneered by greats like the Johns, Hegarty and Webster.

Here’s BBDO Vietnam for Suntory and Pepsico’s C.C.Lemon.

Maybe that content stuff isn’t such a bad idea after all…

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.