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Ad Tech
Kinetic launches new programmatic platform with Bitposter
There could scarcely be a more controversial topic in adland than programmatic buying but WPP-owned out of home giant Kinetic…
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Advertisers
Brydon and Craze go as OOH body Outsmart cuts back
Outsmart, the UK’s out of home media marketing body, is cutting back dramatically as efforts to persuade French-owned OOH giant…
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Advertisers
Bus-free Oxford Street is TfL contract holder JC Decaux’s real enemy in London
Brexit is being blamed for everything from collapsing high street sales (they seem to be recovering) to job losses in…
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Advertisers
Havas rolls out new global OOH digital network Adcity
Havas is launching a new global out of home and geolocation network, Adcity. Adcity has been running for two years…
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Advertisers
FEPE Congress highlights vexed role of creativity in a media world driven by ad tech
We all know – or think we know – that tech is taking over the ad world although not that…
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Ad Tech
Tom Goodwin of Havas : welcome to the wonderful digital future of outdoor media
For an industry that talks a lot about change and is surrounded by change, advertising hasn’t really changed that much.…
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Ad Tech
Kinetic claims new ‘SAS’ gizmo is first tool to measure out of home’s social media value
I think we’re going to have to start a section on MAA called “better mousetraps,” to accommodate all the new…
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Finance
blowUP media gets bigger with MaxiPoster ad towers
2016 is sure to see more consolidation in the media sector and German-owned European giant poster market leader blowUP media…
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Advertisers
Samsung OOH account heading to Posterscope
Samsung, one of the biggest out of home advertisers in the UK with a spend of around £70m, is believed…
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