blowUP media gets bigger with MaxiPoster ad towers

2016 is sure to see more consolidation in the media sector and German-owned European giant poster market leader blowUP media is kicking things off by buying B.A.B. MaxiPoster Werbetürme which has 12 high-visibility towers near Germany’s most frequented autobahns, with another under construction.

MaxiPoster company generates more than 70 million contact opportunities per month in the target group of working-age drivers. The autobahns themselves are free of advertising.

BlowUP says it aims to establish a significantly larger, nationwide tower network in Germany by adding new towers on an ongoing basis. One focus will be on expanding blowUP media’s national and international agency business. MaxiPoster’s current business model is based on regional direct customers. BlowUP media Germany MD Markus Stahmer will manage the operation.

BlowUP group CEO Katrin Robertson says: “Through a unique form of giant poster advertising along autobahns, MaxiPoster has carved itself a media niche in Germany’s outdoor advertising market that is already firmly established in other European countries. The company offers attractive development opportunities for the further expansion of our existing successful giant poster business.

“Our objective is to ensure that advertisers put an even greater emphasis on large-format outdoor advertising and to further expand autobahn advertising as a medium.”

BlowUP media is a wholly-owned subsidiary of Ströer Group, one of Europe’s largest OOH media and online advertising businesses.

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