Tag Archives: olympics

Are Nike really a force for the good?

Are Nike the world’s most sociopathic marketer? No, this is not another polemic on sweated labour in underdeveloped economies. The charge-sheet for that would be almost endless, and Nike are in no way a distinctive offender, just a prominent one. ...

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Jessica Ennis strikes gold for Adidas too

So take that Nike! For once Nike won’t be able to steal Adidas’s thunder as the UK’s new Olympics sweetheart Jessica Ennis, winner of the heptathlon gold medal in brilliant style, is well and truly signed up by Addi Dassler’s ...

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Old Spice sticks to its nerdy guns for the Olympics

Interesting Olympic ads are coming thick and fast now and here’s one from from Wieden+Kennedy Portland for Old Spice (W+K has provided a pretty high number of them, most notably Procter & Gamble corporate and Nike). It would have been ...

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Brand Boris bicycles to Olympic glory

On Saturday I witnessed one of those magnificent moments that seem so typically British. I found a spot on the route for the Olympic men’s road race close to the finish at the bottom of Hyde Park. As the tail ...

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