Tag Archives: olympics

Adam&eveDDB’s campaign for the Paralympics celebrates the “wonderfully ordinary”

It’s the Paralympics soon following a surprisingly successful Olympics 2020 and we all know what the Paralympics competitors are don’t we? ‘Super. Heroes’ as broadcaster Channel 4 puts it in its current campaign. Not according to adam&eveDDB’s new ‘#WeThe15’ for ...

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Toyota backs Olympics with T&P’s winning robots

Toyota is continuing its love affair with robots, this time to support Team GB and ParalympicsGB athletes. Four competitors have been sent HSRs (Human Support Robots) which – ungrateful so-and-so’s that they are – they use for mundane tasks rather ...

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Even the Olympics can’t inspire dismal Samsung

Samsung is one of the biggest companies in the world with a marketing budget to match (estimated at $7bn some time ago.) So why can’t it produce any decent ads? This one’s from The Community plugging its Olympic sponsorship by ...

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Is P&G boxing clever with new Olympics Lead with Love?

P&G is one of many Olympics sponsors hoping their $100m actually has a Games to sponsor but it’s giving them its best shot with a slew of ads, incorporating its current ‘Lead with Love’ good works initiative. This one, from ...

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BMB wins GB Snowsport Beijing drive

Beijing is the setting for the 2022 Winter Olympics and Paralympics – which should cause the odd ruction if they happen – and London agency BMB has been appointed to handle strategy and creative for the UK’s effort via GB ...

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JustSo debuts Toyota and IOC Olympic Channel

We should have been enjoying the Olympics now but Japan 2020 has been cancelled, to return next year we hope, also as Japan 2020. Suppose they’ve printed the T-shirts. Anyway the International Olympics Committee and Toyota are partnering for the ...

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Grey goes into battle for refugees again at the Olympics

At the Olympics there’s a team of ten refugees competing under the International Olympics Committee’s banner, trying to demonstrate – what exactly? That the IOC has a heart/conscience? That the Games isn’t all about rampant nationalism and doping? Regarding the ...

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Apple’s Human Family strikes right note for Olympics

Apple isn’t as popular as it used to be. It’s grown too big, makes too much money, avoids too much tax and drives users nuts with constant upgrades that don’t work as well as they should. It also doesn’t have ...

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