Beijing is the setting for the 2022 Winter Olympics and Paralympics – which should cause the odd ruction if they happen – and London agency BMB has been appointed to handle strategy and creative for the UK’s effort via GB ...
Read More »JustSo debuts Toyota and IOC Olympic Channel
We should have been enjoying the Olympics now but Japan 2020 has been cancelled, to return next year we hope, also as Japan 2020. Suppose they’ve printed the T-shirts. Anyway the International Olympics Committee and Toyota are partnering for the ...
Read More »Covid-19 set to blitz global adspend – but over-reliance on big events is self-inflicted
It’s pretty clear that the world economy will slide into recession this year (some definitions of recession are less than two per cent growth, in the UK it’s two quarters of negative growth) and the hitherto booming global ad market ...
Read More »Grey goes into battle for refugees again at the Olympics
At the Olympics there’s a team of ten refugees competing under the International Olympics Committee’s banner, trying to demonstrate – what exactly? That the IOC has a heart/conscience? That the Games isn’t all about rampant nationalism and doping? Regarding the ...
Read More »Apple’s Human Family strikes right note for Olympics
Apple isn’t as popular as it used to be. It’s grown too big, makes too much money, avoids too much tax and drives users nuts with constant upgrades that don’t work as well as they should. It also doesn’t have ...
Read More »BETC Paris turns on the Olympic style for Lacoste
So much of BETC Paris’ output seems effortlessly brilliant, although I’m sure a lot of blood, sweat and tears goes into it. But the agency almost can’t help being stylish. Here’s another stylish effort, ‘Support With Style’ strangely enough, for ...
Read More »Gillette chooses Grey and Saatchi ahead of Wieden+Kennedy as it narrows $300m shortlist
Well here’s a turn-up; Gillette has dropped agency-of-the-moment Wieden+Kennedy from the shortlist for its $300m account, leaving Grey and Saatchi & Saatchi to compete against incumbent BBDO (Publicis has also been dumped). Gillette is owned by Procter & Gamble and ...
Read More »McDonald’s UK to give away books to kids, Unilever’s new Axe Apollo hunts for astronauts
Those brands are everywhere these days. McDonald’s in the UK has put its enemies among the chattering classes on the spot by announcing a national books giveaway, handing out a collection of tomes to kids with A Happy Readers promotion ...
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