It’s the Paralympics soon following a surprisingly successful Olympics 2020 and we all know what the Paralympics competitors are don’t we? ‘Super. Heroes’ as broadcaster Channel 4 puts it in its current campaign. Not according to adam&eveDDB’s new ‘#WeThe15’ for ...
Read More »Toyota backs Olympics with T&P’s winning robots
Toyota is continuing its love affair with robots, this time to support Team GB and ParalympicsGB athletes. Four competitors have been sent HSRs (Human Support Robots) which – ungrateful so-and-so’s that they are – they use for mundane tasks rather ...
Read More »Even the Olympics can’t inspire dismal Samsung
Samsung is one of the biggest companies in the world with a marketing budget to match (estimated at $7bn some time ago.) So why can’t it produce any decent ads? This one’s from The Community plugging its Olympic sponsorship by ...
Read More »Is P&G boxing clever with new Olympics Lead with Love?
P&G is one of many Olympics sponsors hoping their $100m actually has a Games to sponsor but it’s giving them its best shot with a slew of ads, incorporating its current ‘Lead with Love’ good works initiative. This one, from ...
Read More »BMB wins GB Snowsport Beijing drive
Beijing is the setting for the 2022 Winter Olympics and Paralympics – which should cause the odd ruction if they happen – and London agency BMB has been appointed to handle strategy and creative for the UK’s effort via GB ...
Read More »JustSo debuts Toyota and IOC Olympic Channel
We should have been enjoying the Olympics now but Japan 2020 has been cancelled, to return next year we hope, also as Japan 2020. Suppose they’ve printed the T-shirts. Anyway the International Olympics Committee and Toyota are partnering for the ...
Read More »Covid-19 set to blitz global adspend – but over-reliance on big events is self-inflicted
It’s pretty clear that the world economy will slide into recession this year (some definitions of recession are less than two per cent growth, in the UK it’s two quarters of negative growth) and the hitherto booming global ad market ...
Read More »Grey goes into battle for refugees again at the Olympics
At the Olympics there’s a team of ten refugees competing under the International Olympics Committee’s banner, trying to demonstrate – what exactly? That the IOC has a heart/conscience? That the Games isn’t all about rampant nationalism and doping? Regarding the ...
Read More »Apple’s Human Family strikes right note for Olympics
Apple isn’t as popular as it used to be. It’s grown too big, makes too much money, avoids too much tax and drives users nuts with constant upgrades that don’t work as well as they should. It also doesn’t have ...
Read More »