olympics
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Orange wins another medal – this time for the Paralympics
Orange has done pretty well out of this Olympic summer so far, not least with agency Marcel landing a shedload…
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Kevin Henry of Ocean Outdoor: how brands can leverage sports with high profile OOH fan experiences
1/Ocean has become, in part, a free to air sports broadcaster in recent years with its large screen coverage of…
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Ocean gets into the Olympics spirit with fan zones and nationwide coverage
Ocean Outdoor is supporting Team GB at the Paris Olympics with nine “fan experiences” in major locations throughout the UK.…
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Is Nike running out of road?
Much debate over Nike’s ‘Winning isn’t for everyone’ Olympics effort from Wieden+Kennedy, asking the question “Am I a bad person?”…
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Coke gets up close and personal in ‘hugs’ Olympics number
Coca-Cola and agency WPP’s OpenX (which, increasingly, seems to mean Ogilvy) have moved on from ‘Spills’ to rather more familiar…
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Coke’s Powerade launches Olympic blitz with mental health spin
It’s Olympics year once again and the world’s biggest brands are gearing up to say something different (they’ve said quite…
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Adam&eveDDB’s campaign for the Paralympics celebrates the “wonderfully ordinary”
It’s the Paralympics soon following a surprisingly successful Olympics 2020 and we all know what the Paralympics competitors are don’t…
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Toyota backs Olympics with T&P’s winning robots
Toyota is continuing its love affair with robots, this time to support Team GB and ParalympicsGB athletes. Four competitors have…
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Even the Olympics can’t inspire dismal Samsung
Samsung is one of the biggest companies in the world with a marketing budget to match (estimated at $7bn some…
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