Tag Archives: olympics

It’s the Paralympics soon following a surprisingly successful Olympics 2020 and we all know what the Paralympics competitors are don’t we? ‘Super. Heroes’ as broadcaster Channel 4 puts it in its current campaign. Not according to adam&eveDDB’s new ‘#WeThe15’ for ...

Toyota is continuing its love affair with robots, this time to support Team GB and ParalympicsGB athletes. Four competitors have been sent HSRs (Human Support Robots) which – ungrateful so-and-so’s that they are – they use for mundane tasks rather ...

Samsung is one of the biggest companies in the world with a marketing budget to match (estimated at $7bn some time ago.) So why can’t it produce any decent ads? This one’s from The Community plugging its Olympic sponsorship by ...

P&G is one of many Olympics sponsors hoping their $100m actually has a Games to sponsor but it’s giving them its best shot with a slew of ads, incorporating its current ‘Lead with Love’ good works initiative. This one, from ...

Beijing is the setting for the 2022 Winter Olympics and Paralympics – which should cause the odd ruction if they happen – and London agency BMB has been appointed to handle strategy and creative for the UK’s effort via GB ...

We should have been enjoying the Olympics now but Japan 2020 has been cancelled, to return next year we hope, also as Japan 2020. Suppose they’ve printed the T-shirts. Anyway the International Olympics Committee and Toyota are partnering for the ...

It’s pretty clear that the world economy will slide into recession this year (some definitions of recession are less than two per cent growth, in the UK it’s two quarters of negative growth) and the hitherto booming global ad market ...

At the Olympics there’s a team of ten refugees competing under the International Olympics Committee’s banner, trying to demonstrate – what exactly? That the IOC has a heart/conscience? That the Games isn’t all about rampant nationalism and doping? Regarding the ...

Apple isn’t as popular as it used to be. It’s grown too big, makes too much money, avoids too much tax and drives users nuts with constant upgrades that don’t work as well as they should. It also doesn’t have ...