Tag Archives: nike

Adidas shoots itself in the Superstars in new Johannes Leonardo campaign

Adidas seems to have been playing catch-up with Nike in terms of marketing ever since Nike came on the scene in 1971. Then Nike discovered Wieden+Kennedy in the 1980s and the rest is highly profitable history. Adidas, in contrast, has ...

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W+K Amsterdam shows off the ‘Dunkman’ for Nike and Foot Locker – or should that be ‘Jumpman?’

“See the Jumpman dunk, man’ seems to indicate the mysteries of basketball and Wieden+Kennedy Amsterdam has produced a new film for Nike featuring the ‘Dunkman’ himself Blake Griffin (bear with us) doing more than just, er, dunking. At six feet ...

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Matt Williams: now the real work starts for Adidas

“I was wondering if you’d like to start writing a regular column,” Stephen Foster asked me recently, “one that gives a younger person’s perspective of the industry, perhaps weighing up your impressions of adland from the time you were working ...

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Adidas beats Nike in the other World Cup battle

This was probably the first World Cup to be dominated by social media and, against the odds, it looks as though official World Cup sponsor Adidas has beaten its old enemy Nike in the battle for hearts and tweets. Research ...

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Is ‘The Last Game’ a worthy successor to ‘Write The Future’ as Nike’s bid for World Cup domination?

Here it is then, ‘the Last Game,’ Wieden+Kennedy Portland’s World Cup blockbuster (the real one) for Nike. And it’s certainly brave, featuring a team of clones taking on Nike’s human stars – who ‘Risk Everything’ – even though they’re in ...

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Looks like Nike’s still betting on World Cup Rooney

Nike has still to unveil its World Cup blockbuster, although early entrant ‘Winner Stays’ is doing pretty well with over 72m YouTube hits. Here’s a new teaser with Wayne Rooney: And ‘Winner Stays’: So we can expect Rooney caught in ...

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A parked bus is no obstacle for Nike’s version of Rooney

The last few weeks of the UK’s football season were anything but enlivened by Chelsea manager Jose Mourinho’s attempts to ‘park the bus’ to confound attack-minded opponents. It worked against Liverpool, thereby scuppering their title chances, but not against Athletico ...

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