Tag Archives: nike

The New York One Show’s Best of Show award has gone to Cross-Platform winner Refugee Nation for Amnesty International from Ogilvy New York. The campaign celebrates 2016’s first Olympics team for refugees. Event organiser One Club CEO Kevin Swanepoel says: ...

March 26 marks Nike Air Max “Day” it seems (we thought it was Mother’s Day – how last year), marking the 30th birthday of the famous brand. So Benjamin Potter (left), co-founder and creative director of sports content specialist Clickon ...

We’ve noted before that 2017 seems to be turning into year of political ads, political defined loosely. But is it so brave to say you’re on the side of inclusivity and all the rest of it? In the case of ...

We know it already, 2017’s going to be the year of ‘political’ ads from brands (thanks Donald) and here’s a biggie: star-studded ‘Equality’ from Nike by Wieden+Kennedy which aired at the Grammys on Sunday. Soundtrack is Sam Cook’s ‘Change is ...

According to Nike most of us (not me I hope) spend ten hours a day which equals 35 years of our life peering at a smartphone as opposed to doing something useful like running. Hmm, don’t do much of that ...

Nike is coming under pressure from Under Armour and its agency Droga5 in the US, and, maybe, across the world. Which must have been a poser for Nike agency Wieden+Kennedy too. Nike has been a 30-year foundation client for W+K, ...

The tidal wave of views we had for our story about Maria Sharapova’s brief spell in an agency (she was an intern for a week at VCCP) proves conclusively that she’s already the most famous person in advertising – sorry ...

India and the sub-continent generally (as we rather patronisingly call it) has been the scene of some of the more distressing examples of gender inequality – can a brand do something about it? Nike and agency Wieden+Kennedy India are giving ...

Euro 2016 kicks off tonight and where’s there’s football there’s Nike Football – as someone else almost used to say. So Wieden+Kennedy (a collaborative effort between various offices presumably) is back with its longest Nike commercial so far, featuring Cristiano ...