Nike hopes the fates smile on record-breaking Mo Farah

Mo Farah seems to be carrying the flag for the British in his own in the underwhelming (and wet) IAAF London World Championships as he sets out on Saturday to add the 5000 metres gold to his 10000 success. This would be Farah’s 11th consecutive gold medal.

So Nike and Wieden+Kennedy London are celebrating one of their greatest properties. It’s all down to his smile it seems, according to George the poet (whoever he may be).

Let’s hope he makes it and manages to avoid the spikes of his villainous rivals.

MAA creative scale; 7.

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