Exercise can sharpen even the brightest minds, according to sports brand ASICS in a new documentary streaming on Prime Video. The global campaign, ‘Mind Games – The Experiment,’ from London indie creative agency Neil A Dawson & Company, About Beyond ...
Read More »Neil A Dawson debuts for property “disruptor” Nested
Here’s one of new agency Neil A Dawson & Company’s first ad for property firm Nested, described as a disruptive ‘double agent” because it helps negotiate the price of a new home as well as sell your old one. So ...
Read More »Neil Dawson’s new agency wins Nested property account
Neil Dawson’s new agency – Neil A Dawson & Co is its full moniker – has won the Nested.com property account. Nested describes itself as a challenger brand, offering a full service through the property selling and buying chain. Neil ...
Read More »Ex-BETC creative chief Neil Dawson launches new agency
UK creative director Neil Dawson (below), a co-founder of BETC London which briefly flourished by winning Diet Coke and Bacardi globally, has set up a creative company Neil A Dawson and Company. Neil A Dawson starts with what today seems ...
Read More »Neil Dawson: my Top Tips for Cannes
Neil Dawson is a creative director. I went to the Kinsale Sharks last year. A festival of creativity that was choc full of creative people! What will they think of next? If you have to choose between Cannes and Kinsale, ...
Read More »Neil Dawson: why BMP’s Tony Cox is my ad hero
Nissan United’s top creative chooses a great creative editor and manager as his Ad Hero. When Clive Pickering and I returned from South Africa in 1997 we did the rounds in London looking for a full time job. We saw ...
Read More »New Nissan US boss slams Nissan United ad efforts
Neil Dawson, newly installed as global ECD of Nissan United, TBWA’s unit dedicated to Nissan, is busy getting his US visa and packing his bags. Neil had better get a move on as Nissan’s new sales and marketing boss Christian ...
Read More »Neil Dawson lands top TBWA Nissan creative role
Dawson Pickering co-founder Neil Dawson is joining TBWA’s Nissan United as global executive creative director. Nissan United is a dedicated unit of TBWA owner Omnicom that leads the Nissan account globally. The appointment marks Dawson’s return to TBWA where he ...
Read More »Neil Dawson of Dawson Pickering: why now is the right time for creatives to start their own agency
OK I accept it’s not for everyone. Many creatives want the comfort of a big agency environment around them. And that’s fine. But if you yearn for something different, something of your very own, then start your own agency. Have ...
Read More »