Tag Archives: Neil Dawson

Neil Dawson: why BMP’s Tony Cox is my ad hero

Nissan United’s top creative chooses a great creative editor and manager as his Ad Hero. When Clive Pickering and I returned from South Africa in 1997 we did the rounds in London looking for a full time job. We saw ...

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New Nissan US boss slams Nissan United ad efforts

Neil Dawson, newly installed as global ECD of Nissan United, TBWA’s unit dedicated to Nissan, is busy getting his US visa and packing his bags. Neil had better get a move on as Nissan’s new sales and marketing boss Christian ...

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Neil Dawson lands top TBWA Nissan creative role

Dawson Pickering co-founder Neil Dawson is joining TBWA’s Nissan United as global executive creative director. Nissan United is a dedicated unit of TBWA owner Omnicom that leads the Nissan account globally. The appointment marks Dawson’s return to TBWA where he ...

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Neil Dawson: why Volkswagen is a Modern Classic

If only everything in life was as reliable as the Volkswagen tone of voice. Times have changed, cars have changed, technology has changed. But the VW tone of voice endures. How come? One thing that helped was the huge body ...

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Neil Dawson of Dawson Pickering: the best ads of 2014

Neil Dawson (left), who founded London creative agency Dawson Pickering with Clive Pickering, is the former ECD of BETC in London, where he helped win Bacardi, Cow & Gate and Diet Coke. Before that he was worldwide creative director on ...

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Dawson Pickering hires new creative Diego Arellano

Dawson Pickering is an agency that came into the world surprisingly quickly – not least from the point of view of founders Neil Dawson and Clive Pickering – but it appears to be motoring nicely. The agency has already completed ...

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