Here’s one of new agency Neil A Dawson & Company’s first ad for property firm Nested, described as a disruptive ‘double agent” because it helps negotiate the price of a new home as well as sell your old one.
So it imagines what would happen if you leave a different job half done.
Dawson was the founder creative director of BETC in London when it won a number of big accounts including Bacardi and Diet Coke and has held senior roles at big holding company agencies.
And this is what you’d expect from a seasoned hand: economical (no waste), to the point and engaging.
MAA creative scale: 7.5.