Tag Archives: m/six

TalkTalk and Bauer Media take on Netflix with new m/SIX TV programme partnership

TalkTalk is partnering with Bauer Media to create a four month cross platform campaign aimed at time poor, TV hungry audiences. The deal has been brokered by The&Partnership’s media agency m/SIX. Designed to alleviate ‘Netflix syndrome’ – defined as a ...

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T&P treads carefully for Sun Bingo and Jeremy Kyle

We don’t usually do TV idents, especially when they’re yet another gambling brand sponsoring the frightful daytime Jeremy Kyle Show. But this one from The&Partnership and its News UK on-site agency Pulse is quite funny. Is dog poo an in-joke? ...

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The&Partnership’s m/SIX wins Bridgestone Europe media

The&Partnership’s m/SIX has won the media account for Bridgestone Europe. Bridgestone is the world’s largest tyre and rubber company. M/SIX also handles another big Japanese company, Toyota, across Europe. M/SIX’s first campaign to support Bridgestone’s Worldwide Olympic Partnership broke during ...

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CHI wins P&G breakthrough with Lenor win

It’s that time of year when agencies should beware of hovering Hornbys. Last year Johnny Hornby, who heads The&Partnership, launched an audacious raid on Toyota Europe, snatching the £150m plus account from Saatchi & Saatchi. This year it’s Grey on ...

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Cut-price PHD wins back Sainsbury’s media – official

Sainsbury’s has confirmed what everyone knew: viz, that it’s keeping its media account at Omnicom’s PHD which is also set to pick up Argos (which Sainsbury’s now owns) from WPP’s Mindshare. Small earthquake in the supermarket, not many dead then? ...

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Manulife global review chooses challenger brands Deloitte’s Heat and T&P’s m/SIX

Canadian insurer Manulife, which owns John Hancock financial services, has made some interesting agency appointments: choosing Deloitte-owned Heat for creative and The&Partnership’s m/SIX alongside WPP’s Wunderman for media planning, buying and analytics. San Francisco agency Heat was bought by Deloitte ...

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Sainsbury’s rethinks m/SIX media win

We all thought the Sainsbury’s consolidated media account worth £115m – it now owns Argus too – had gone to The&Partnership’s m/SIX media agency with Sainsbury’s moving from Omnicom’s PHD and Argos from WPP’s Mindshare. T&P is 49 per cent ...

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