Tag Archives: m/six

Broadband network TalkTalk has had its issues in recent years but it’s trying to get on the front foot with a new campaign and brand position from The&Partnership: ‘Fairer Broadband for Everyone.’ Its last Christmas campaign concentrated on one family, ...

TalkTalk is partnering with Bauer Media to create a four month cross platform campaign aimed at time poor, TV hungry audiences. The deal has been brokered by The&Partnership’s media agency m/SIX. Designed to alleviate ‘Netflix syndrome’ – defined as a ...

We don’t usually do TV idents, especially when they’re yet another gambling brand sponsoring the frightful daytime Jeremy Kyle Show. But this one from The&Partnership and its News UK on-site agency Pulse is quite funny. Is dog poo an in-joke? ...

The&Partnership’s m/SIX has won the media account for Bridgestone Europe. Bridgestone is the world’s largest tyre and rubber company. M/SIX also handles another big Japanese company, Toyota, across Europe. M/SIX’s first campaign to support Bridgestone’s Worldwide Olympic Partnership broke during ...

It’s that time of year when agencies should beware of hovering Hornbys. Last year Johnny Hornby, who heads The&Partnership, launched an audacious raid on Toyota Europe, snatching the £150m plus account from Saatchi & Saatchi. This year it’s Grey on ...

Sainsbury’s has confirmed what everyone knew: viz, that it’s keeping its media account at Omnicom’s PHD which is also set to pick up Argos (which Sainsbury’s now owns) from WPP’s Mindshare. Small earthquake in the supermarket, not many dead then? ...

Canadian insurer Manulife, which owns John Hancock financial services, has made some interesting agency appointments: choosing Deloitte-owned Heat for creative and The&Partnership’s m/SIX alongside WPP’s Wunderman for media planning, buying and analytics. San Francisco agency Heat was bought by Deloitte ...

We all thought the Sainsbury’s consolidated media account worth £115m – it now owns Argus too – had gone to The&Partnership’s m/SIX media agency with Sainsbury’s moving from Omnicom’s PHD and Argos from WPP’s Mindshare. T&P is 49 per cent ...

And what, you may ask, is m/SIX? M/SIX is Johnny Hornby’s media agency that sits in The&Partnership, the rapidly-growing international network of companies based on Hornby’s London agency CHI. CHI/T&P are 49 per cent owned by WPP so m/SIX enjoys ...