The&Partnership’s m/SIX has won the media account for Bridgestone Europe. Bridgestone is the world’s largest tyre and rubber company. M/SIX also handles another big Japanese company, Toyota, across Europe.
M/SIX’s first campaign to support Bridgestone’s Worldwide Olympic Partnership broke during the Winter Olympics in South Korea. Spend will be shifted from more traditional channels to addressable and scalable media channels including digital display and video.
Bridgestone Europe head of brand Liesbet Willems says: “We are happy to onboard m/SIX as one of our key agency partners for Bridgestone in Europe. Born in the digital age, their agility and capability to transform data into action will enable us to accelerate on our key strategic initiatives.
“This new partnership will support us in driving scale for our Olympic Partnership, inspiring our consumers with our Chase Your Dream, No Matter What brand campaign and support the launch of our new Bridgestone touring tyre Turanza T005.”