Tag Archives: m&S

Paul Simons: was M&S’ decision to dump Y&R unfair?

M&S finally completes its creative review and no surprise it has left RKCR/Y&R. (When will WPP drop the RKCR from Y&R’s brand name?) This isn’t because Y&R have done a bad job; just the reverse as they’ve pulled out of ...

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Waitrose and M&S fight over food in jaded January

Waitrose and Marks & Spencer are the two companies contesting the top end of the grocery market and they’re both back in the lists in jaded January, with new campaigns from adam&eveDDB and RKCR/Y&R respectively. Waitrose, which didn’t seem to ...

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What real people think about the M&S brand

Hot on the heels of the various comments on the Christmas advertising barrage, I experienced a real life large focus group yesterday. I was giving a guest lecture at the Business School of Westminster University for their post-graduate students pursuing ...

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Waitrose charity Xmas ad is a risk – but other UK retailers take a bigger one with their insular outlook

As the Christmas advertising hits our TV screens it’s interesting to see Waitrose go completely off piste and abandon the competition for the most expensive production. I’ve read some mutterings about whether this is wise or not but one outcome ...

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