Tag Archives: m&S

In what it’s hailing as a “radical” new departure Marks & Spencer is launching a new campaign, ‘Spend It Well’ through new agency Grey which won the business in a closed WPP pitch from long-time incumbent Y&R. The strategy, or ...

M&S finally completes its creative review and no surprise it has left RKCR/Y&R. (When will WPP drop the RKCR from Y&R’s brand name?) This isn’t because Y&R have done a bad job; just the reverse as they’ve pulled out of ...

Waitrose and Marks & Spencer are the two companies contesting the top end of the grocery market and they’re both back in the lists in jaded January, with new campaigns from adam&eveDDB and RKCR/Y&R respectively. Waitrose, which didn’t seem to ...

Is ‘Brand Damage’ a consideration for the City? A financial journalist in the business press last weekend referred to ‘brand damage’ in a piece about M&S (which reported its annual profits today). It is the first time I’ve read this ...

A number of commentators in the broadsheet business press are predicting dire news from Marks & spencer when it releases its Christmas trading results on Thursday (January 9). It looks like M&S attempted to drive sales via flash promotions, the ...

Hot on the heels of the various comments on the Christmas advertising barrage, I experienced a real life large focus group yesterday. I was giving a guest lecture at the Business School of Westminster University for their post-graduate students pursuing ...

M&S issued a press release on October 30 announcing its ‘widely anticipated’ Christmas TV campaign; today it gets its ‘consumer premier’ on the M&S website and social media channels ahead of the big reveal in the centre break of Coronation ...

Before Steve Sharp (left) joined Marks & Spencer as marketing director in 2004 – as part of Stuart Rose’s management team hired to fend off a takeover bid from Philip Green – M&S barely used to advertise. It had hired, ...

As the Christmas advertising hits our TV screens it’s interesting to see Waitrose go completely off piste and abandon the competition for the most expensive production. I’ve read some mutterings about whether this is wise or not but one outcome ...