Tag Archives: m&S

M&S Christmas dumps Mrs Claus for Paddington Bear

I see that Paddington Bear is to be the star of Grey’s forthcoming Christmas ad for Marks & Spencer. A new PB film is on the way. This presumably means that M&S is dumping Mrs Claus, the star of Y&R’s ...

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Paul Simons: was M&S’ decision to dump Y&R unfair?

M&S finally completes its creative review and no surprise it has left RKCR/Y&R. (When will WPP drop the RKCR from Y&R’s brand name?) This isn’t because Y&R have done a bad job; just the reverse as they’ve pulled out of ...

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Waitrose and M&S fight over food in jaded January

Waitrose and Marks & Spencer are the two companies contesting the top end of the grocery market and they’re both back in the lists in jaded January, with new campaigns from adam&eveDDB and RKCR/Y&R respectively. Waitrose, which didn’t seem to ...

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What real people think about the M&S brand

Hot on the heels of the various comments on the Christmas advertising barrage, I experienced a real life large focus group yesterday. I was giving a guest lecture at the Business School of Westminster University for their post-graduate students pursuing ...

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