Tag Archives: m&S

M&S unveils a new non-event from new agency ODD

M&S has unveiled its first campaign from new womenswear agency ODD, designed, among other things, to restore its “style credentials.” M&S moved its non-food advertising from Grey in search of “more targeted, inspirational and relevant customer marketing.” The autumn range ...

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M&S turns to NMPi to spruce up paid search

Venerable British retailer Marks & Spencer looks to many of us like a slow motion car crash, especially in its foundation clothing business. Latest to leave is former Halfords and McDonald’s boss Jill McDonald who grappled unavailingly with clothing, which ...

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M&S gets (some) ad mojo back with new/old food effort

Is M&S advertising finding a bit of form? It’s just moved its clothing and homeware account from Grey to ODD (a fashion/retail specialist it seems.) Grey is still, presumably, on the case for food and it’s cleverly resurrected the ‘This ...

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M&S clothing departs Grey with ODD agency choice

Troubled retailer Marks & Spencer (most of them are pretty troubled these days as online shopping lays waste the UK high street) has sprung a surprise by appointing specialist agency ODD to handle its clothing and home account. The business ...

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Is M&S going to move food and clothing into two agencies?

Marks & Spencer CEO Steve Rowe is ringing the changes, trying to wring some extra market share and revenue from his two main businesses: Food and Clothing and Home. A while back food was in the ascendancy but that’s stuttered ...

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M&S bets on Paddington 2 in Grey Xmas debut

Marks & Spencer (does anyone still call it that, even the company?) is betting Christmas on a tie-up with the new Paddington 2 film – not a very imaginative name but it seems we have a new franchise on the ...

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M&S Christmas dumps Mrs Claus for Paddington Bear

I see that Paddington Bear is to be the star of Grey’s forthcoming Christmas ad for Marks & Spencer. A new PB film is on the way. This presumably means that M&S is dumping Mrs Claus, the star of Y&R’s ...

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Paul Simons: was M&S’ decision to dump Y&R unfair?

M&S finally completes its creative review and no surprise it has left RKCR/Y&R. (When will WPP drop the RKCR from Y&R’s brand name?) This isn’t because Y&R have done a bad job; just the reverse as they’ve pulled out of ...

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