Tag Archives: m&S

Watching the first episode of The Ipcress file on ITV (good) but having to plough through endless commercials (mostly terrible – has ever so much been spent on high end production for mediocre ideas) one ad stood out: ‘Can I ...

Embattled Marks & Spencer (we don’t need to say that every time – but it is) has produced its latest big idea: “Remarksable” value. This is on its food lines as it takes over from Waitrose as food supplier to ...

Does M&S have the faintest clue what it’s doing? Apparently it sells lots of jeans and stuff so it’s charged clothing agency Odd with flogging a few more by making its rather humdrum brand more hip and exciting. Seems sensible ...

M&S has unveiled its first campaign from new womenswear agency ODD, designed, among other things, to restore its “style credentials.” M&S moved its non-food advertising from Grey in search of “more targeted, inspirational and relevant customer marketing.” The autumn range ...

Venerable British retailer Marks & Spencer looks to many of us like a slow motion car crash, especially in its foundation clothing business. Latest to leave is former Halfords and McDonald’s boss Jill McDonald who grappled unavailingly with clothing, which ...

Is M&S advertising finding a bit of form? It’s just moved its clothing and homeware account from Grey to ODD (a fashion/retail specialist it seems.) Grey is still, presumably, on the case for food and it’s cleverly resurrected the ‘This ...

Troubled retailer Marks & Spencer (most of them are pretty troubled these days as online shopping lays waste the UK high street) has sprung a surprise by appointing specialist agency ODD to handle its clothing and home account. The business ...

Marks & Spencer CEO Steve Rowe is ringing the changes, trying to wring some extra market share and revenue from his two main businesses: Food and Clothing and Home. A while back food was in the ascendancy but that’s stuttered ...

Marks & Spencer (does anyone still call it that, even the company?) is betting Christmas on a tie-up with the new Paddington 2 film – not a very imaginative name but it seems we have a new franchise on the ...