Tag Archives: m&S

Is M&S going to move food and clothing into two agencies?

Marks & Spencer CEO Steve Rowe is ringing the changes, trying to wring some extra market share and revenue from his two main businesses: Food and Clothing and Home. A while back food was in the ascendancy but that’s stuttered ...

Read More »

M&S bets on Paddington 2 in Grey Xmas debut

Marks & Spencer (does anyone still call it that, even the company?) is betting Christmas on a tie-up with the new Paddington 2 film – not a very imaginative name but it seems we have a new franchise on the ...

Read More »

M&S Christmas dumps Mrs Claus for Paddington Bear

I see that Paddington Bear is to be the star of Grey’s forthcoming Christmas ad for Marks & Spencer. A new PB film is on the way. This presumably means that M&S is dumping Mrs Claus, the star of Y&R’s ...

Read More »

Paul Simons: was M&S’ decision to dump Y&R unfair?

M&S finally completes its creative review and no surprise it has left RKCR/Y&R. (When will WPP drop the RKCR from Y&R’s brand name?) This isn’t because Y&R have done a bad job; just the reverse as they’ve pulled out of ...

Read More »

Waitrose and M&S fight over food in jaded January

Waitrose and Marks & Spencer are the two companies contesting the top end of the grocery market and they’re both back in the lists in jaded January, with new campaigns from adam&eveDDB and RKCR/Y&R respectively. Waitrose, which didn’t seem to ...

Read More »

What real people think about the M&S brand

Hot on the heels of the various comments on the Christmas advertising barrage, I experienced a real life large focus group yesterday. I was giving a guest lecture at the Business School of Westminster University for their post-graduate students pursuing ...

Read More »