Tag Archives: milka

W+K Amsterdam suspends disbelief for Milka

Wieden+Kennedy Amsterdam is taking us back to that age of innocence occupied by Mondelez’s Milka with a tale about how generosity (and, indeed, advertising) can let you down. It’s a world also occupied by Stella Artois but there’s is for ...

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Buzzman borrows from Cadbury’s classic ad for Milka

Mondelez’ Milka seems to have found its way from Wieden+Kennedy Amsterdam to Paris hot shop Buzzman. Earlier today we had some great TV advertising from the great age of TV advertising, courtesy of the late John Webster. This, surely, has ...

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W+K Amsterdam plucks a new Milka cookie from its jar

Wieden+Kennedy Amsterdam is certainly pulling out all the stops for big new client Milka. Last month it launched a new global platform ‘Tenderness Is Inside’ and now it’s produced ‘Take Them Home,’ a Europe-wide cookie jar competition in which Facebook ...

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W+K Amsterdam debuts for Mondelez’ Milka with ‘tenderness is inside’

Mondelez, which is struggling somewhat to sustain aggressive pricing in the chocs market, moved its global business from Crispin Porter’s (also struggling) London office into Wieden+Kennedy Amsterdam last year. At the time it said it wanted to focus on “human ...

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Global Milka account heads to W+K Amsterdam

Some big global brands seem to be finding the lure of Amsterdam irresistible. Diageo recently chose 72andSunny Amsterdam to handle Axe and now Mondelez International has chosen Wieden+Kennedy Amsterdam to handle chocolate brand Milka. The account moves from Crispin Porter’s ...

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Ogilvy in the US says no to Kraft’s ad revolution

Ogilvy & Mather has resigned Kraft’s Honey Maid crackers account after less than a year, citing disagreements over creative work. Knowing Ogilvy, part of WPP, money may have had something to do with it too. Kraft, currently preparing to split ...

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