Tag Archives: milka

Wieden+Kennedy Amsterdam is taking us back to that age of innocence occupied by Mondelez’s Milka with a tale about how generosity (and, indeed, advertising) can let you down. It’s a world also occupied by Stella Artois but there’s is for ...

Mondelez’ Milka seems to have found its way from Wieden+Kennedy Amsterdam to Paris hot shop Buzzman. Earlier today we had some great TV advertising from the great age of TV advertising, courtesy of the late John Webster. This, surely, has ...

Wieden+Kennedy Amsterdam is certainly pulling out all the stops for big new client Milka. Last month it launched a new global platform ‘Tenderness Is Inside’ and now it’s produced ‘Take Them Home,’ a Europe-wide cookie jar competition in which Facebook ...

Mondelez, which is struggling somewhat to sustain aggressive pricing in the chocs market, moved its global business from Crispin Porter’s (also struggling) London office into Wieden+Kennedy Amsterdam last year. At the time it said it wanted to focus on “human ...

Some big global brands seem to be finding the lure of Amsterdam irresistible. Diageo recently chose 72andSunny Amsterdam to handle Axe and now Mondelez International has chosen Wieden+Kennedy Amsterdam to handle chocolate brand Milka. The account moves from Crispin Porter’s ...

How do you get people to want more chocolate – or miss the bits of chocs they don’t have? Well Buzzman in Paris has come up with this neat solution for Mondelez brand Milka, by removing a chocolate square and ...