W+K Amsterdam plucks a new Milka cookie from its jar

Wieden+Kennedy Amsterdam is certainly pulling out all the stops for big new client Milka. Last month it launched a new global platform ‘Tenderness Is Inside’ and now it’s produced ‘Take Them Home,’ a Europe-wide cookie jar competition in which Facebook fans go into a draw to win a not very European sounding cookie jar.

So sales promotion as well as the fancy stuff.

Milka’s a strange brand, a bit out of the ark. Owner Mondelez obviously wants to stay with its jolly Swiss peasant heritage and you have to say W+K is making a pretty good fist of it.

Here’s a trailer with all the runners and riders.


And Anton the hunky mountaineer.


MAA creative scale: 7.

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