Buzzman borrows from Cadbury’s classic ad for Milka

Mondelez’ Milka seems to have found its way from Wieden+Kennedy Amsterdam to Paris hot shop Buzzman. Earlier today we had some great TV advertising from the great age of TV advertising, courtesy of the late John Webster.

This, surely, has some of the qualities John might recognise.

Among other things, John recognised the power of music in ads, and it’s certainly on show here.

Doubt that he’d have chosen this piece though. Why?

With Frank Muir I think. Mondelez now owns Cadbury of course, so it’s their music now after all. Agencies, like any creative outfit, need to be magpies. Buzzman looks like it’s done its research.

And it’s a bloody good ad.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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