Tag Archives: Media

UK government to clamp down on sexy images aimed at children

‘Let children be children’ was launched today by Reg Bailey, chief executive of Mother’s Union, at a primary school in Balham, London. It is the second government review into the commercial world in three years, and has the personal backing ...

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£500m Ipsos bid for research firm Synovate puts £2bn Aegis into play

French research giant Ipsos has bid £500m for Synovate, the global research firm owned by media buying group Aegis. Synovate has lagged its bigger sibling’s performance over the past decade so a bid should be welcome, allowing Aegis to cuts ...

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UK coalition government relies on pomp and circumstance to avoid meltdown

Iconic adman and three-time election-winning Thatcher adviser turned public relations oligarch Lord Bell, speaking at an IPA event in March 2010, summed up election strategy thus: if a country’s ‘feel-good factor’ stays above a certain level, governing parties win elections. ...

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Media buyers demand subscriber figures from Murdoch

As reports suggest the News of the World will erect a paywall in October, followed by the Sun, there are ominous rumblings from the media buying fraternity about News International’s worth as a digital brand, now that its unique users ...

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Will Murdoch's digital paper make a pioneering profit?

In his latest attempt to make digital news content pay, Rupert Murdoch is launching a new digital paper in the US, geared specifically to younger readers and available on outlets like the iPad and mobile phones. While making any kind ...

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ITV launches teleshopping trial

While Adam Crozier in his email to the ITV troops yesterday highlighted The Prisoner drama remake as a feather in the network’s cap, perhaps a more significant development will be the launch of ITV’s very first teleshopping programme next month. ...

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Youth Media targets students at their desks

Reaching young people has always been a fraught business for advertisers, as they always move on to the next exciting media channel before the brands can catch up. Now Youth Media, a media network based in UK universities and colleges, ...

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Crozier gets his timing right

For once Adam Crozier seems to have got his timing right. The Saatchis smoothie who presided over controversial regimes at the Football Association and the Royal Mail, attracting volcanic ash clouds of criticism as he did so, is taking over ...

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