Sir Martin Sorrell stirred up some controversy in adland recently by suggesting media has become the lead discipline over creativity (and by implication account management). It seems to me a number of arguments on both sides of the debate are ...Read More »
WPP’s GroupM challenges Accenture and co with launch of new Consulting Services division
WPP looks set to challenge the likes of Accenture with the formation of a new GroupM company, GroupM Consulting Services. The new company says it will help clients with marketing and media analytics, portfolio management, marketing budget allocation and optimization, ...Read More »
All change in Asia Pacific as number of creative and media account reviews doubles in 2012
2012 was the most active new business year in the last decade as measured by global marketing consultancy R3 and Campaign’s New Business Performance League, a monthly tracker of wins and losses across Asia Pacific. “In total, more than $655m ...Read More »
Will 2013 be the year WPP leaves its holding company competitors behind?
Well it’s already the biggest of a bunch also numbering Omnicom, Publicis Groupe, Interpublic, Aegis/Dentsu and Havas so what’s new about 2013? According to an interesting piece in MediaPost, which has chosen to award WPP a new gong as holding ...Read More »