Tag Archives: Media

Will 2013 be the year WPP leaves its holding company competitors behind?

Well it’s already the biggest of a bunch also numbering Omnicom, Publicis Groupe, Interpublic, Aegis/Dentsu and Havas so what’s new about 2013? According to an interesting piece in MediaPost, which has chosen to award WPP a new gong as holding ...

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Why £11.2bn of the UK’s £16bn adspend is wasted

According to the Advertising Association 2011 ad expenditure in the UK will be circa £16 billion. So a client spending £1.6m in 2011 will account for 0.01% of all advertising. Makes you think harder about what is and isn’t effective, ...

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