Media
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Advertisers
WPP wars with Accenture over media audits
WPP’s GroupM has declared war (they’ve been rowing for years) on Accenture Media Management, the consulting giant’s media auditing arm.…
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Ad Tech
WARC claims that middle men (including agencies) ‘Tech Tax’ costs advertisers $30bn
We all know that lots of programmatic advertising is wasted – strange that old Lord Leverhulme’s observation that half his…
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Ad Tech
ID Comms survey: clients still need media agencies to grapple with technology issues
A new report by ID Comms has found that 41 per cent of advertisers admit they are still using media…
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Ad Tech
ANA production report increases financial pressure on holding company agencies
The US Association of National Advertisers has been looking into production costs and practices – just as it has been…
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Advertisers
The Specialist Works buys Pace Media
Independent media agency The Specialist Works (TSW) has bought specialist TV and video advertising company, Pace Media. TSW, which describes…
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Advertisers
P&G moves $2.6bn North America media to Omnicom
It would be surprising if Publicis Groupe boss Maurice Levy didn’t know that most of the company’s North American Procter…
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Advertisers
Another boost for IPG in the global media wars as it lands $2.6bn Johnson & Johnson
Who’d have thought it – the winner so far in the current round of media and (some) creative reviews looks…
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Ad Tech
Alex Morse of ID Comms: marketing’s missing metrics are helping agencies but hurting advertisers
Brands have more data than ever but the failure of the research and marketing giants to identify the metrics that…
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Analysis
Paul Simons: how agency fees work – if you’re good enough and talk the client’s language you get the money
There’s lots of debate about how creative businesses get paid for their work. Those of us who have been around…
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