Media
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Advertisers
The Specialist Works buys Pace Media
Independent media agency The Specialist Works (TSW) has bought specialist TV and video advertising company, Pace Media. TSW, which describes…
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Advertisers
P&G moves $2.6bn North America media to Omnicom
It would be surprising if Publicis Groupe boss Maurice Levy didn’t know that most of the company’s North American Procter…
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Advertisers
Another boost for IPG in the global media wars as it lands $2.6bn Johnson & Johnson
Who’d have thought it – the winner so far in the current round of media and (some) creative reviews looks…
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Analysis
Paul Simons: how agency fees work – if you’re good enough and talk the client’s language you get the money
There’s lots of debate about how creative businesses get paid for their work. Those of us who have been around…
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Advertisers
WPP’s Sorrell may need to re-examine emerging markets and digital strategies in a low margin world
WPP’s shares took a powder yesterday as analysts digested the unwelcome news that it had not achieved the margins desired…
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Advertisers
Harry Davison of Maxus: how can we ensure that ‘media effectiveness’ helps us do the right thing?
“Efficiency is doing things right. Effectiveness is doing the right thing”. I am always struck by these words by Peter…
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