Media
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Advertisers
WPP wars with Accenture over media audits
WPP’s GroupM has declared war (they’ve been rowing for years) on Accenture Media Management, the consulting giant’s media auditing arm.…
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Advertisers
The Specialist Works buys Pace Media
Independent media agency The Specialist Works (TSW) has bought specialist TV and video advertising company, Pace Media. TSW, which describes…
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Advertisers
P&G moves $2.6bn North America media to Omnicom
It would be surprising if Publicis Groupe boss Maurice Levy didn’t know that most of the company’s North American Procter…
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Advertisers
Another boost for IPG in the global media wars as it lands $2.6bn Johnson & Johnson
Who’d have thought it – the winner so far in the current round of media and (some) creative reviews looks…
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Analysis
Paul Simons: how agency fees work – if you’re good enough and talk the client’s language you get the money
There’s lots of debate about how creative businesses get paid for their work. Those of us who have been around…
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