Tag Archives: Media

Harry Davison of Maxus: how can we ensure that ‘media effectiveness’ helps us do the right thing?

“Efficiency is doing things right. Effectiveness is doing the right thing”. I am always struck by these words by Peter Drucker, the founding father of management consultancy. They are pertinent because people tend to gravitate towards finessing what they are ...

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Premier Foods doesn’t want a £40,000 ‘investment’ payment from its media agency – it wants £300,000

Last week we asked which UK media agency would bite the bullet and pitch for Premier Foods’ account, resigned by Starcom MediaVest over its astonishing request for an ‘investment’ payment, one we estimated at £40,000. But according to sources in ...

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Dentsu boss Andree hints at more big deals

Dentsu boss Tim Andree (left) (non-Japanese Dentsu boss to be strictly accurate) has been sharing some intriguing thoughts about further global consolidation in the ad business, saying that Dentsu would be the ‘acquirer of choice’ for anyone wishing to sell ...

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WPP boss Sir Martin Sorrell takes aim at Google over NSA security concerns

We noted last week that WPP boss Sir Martin Sorrell (left) had been uncharacteristically quiet of late but this morning he’s bounced back; telling the BBC that companies like Google aren’t really tech companies – ‘engineers’ as he put it ...

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