Tag Archives: Media

WPP wars with Accenture over media audits

WPP’s GroupM has declared war (they’ve been rowing for years) on Accenture Media Management, the consulting giant’s media auditing arm. According to Digiday WPP will no longer participate in pitches run by Accenture because Accenture Interactive has now entered the ...

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The Specialist Works buys Pace Media

Independent media agency The Specialist Works (TSW) has bought specialist TV and video advertising company, Pace Media. TSW, which describes itself as the “only independent global brand performance media agency,” employs 165 people with offices in the UK, USA, China ...

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P&G moves $2.6bn North America media to Omnicom

It would be surprising if Publicis Groupe boss Maurice Levy didn’t know that most of the company’s North American Procter & Gamble media business was lost when he announced the reorganisation into four ‘hubs’ last week, including Publicis Media headed ...

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