Media
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Ad Tech
Creative agencies: an industry so clearly on the back foot is hardly a way forward
Interesting to test the water at the UK IPA’s Effectiveness Awards on Monday night. Despite the whooping and hollering from…
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Ad Tech
Dan Moseley: can’t we just be friends? Why creative and media agencies need a neutral space
Over the past thirty years, creative and media agencies have increasingly diverged, leading to industry-wide debates about effective, future-proofed business…
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Advertisers
ID Comms: digital is number one media transparency worry
Concerns about digital are the number one transparency issue for advertisers according to new research from ID Comms. The ID…
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Advertisers
Magna and Zenith chart global digital transformation – good news for cybercriminals anyway
Publicis Groupe’s Zenith and Interpublic’s Magna media operations have been compiling their end of year assessments and forecasts for next…
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Advertisers
Tim Delaney of Leagas Delaney: how can we harness desire in the nano-second era?
The word desire suggests a long, smouldering longing for something slightly forbidden. It is laden with obsession, irrationality and, of…
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Ad Tech
ID Comms shakes up media business with PJL buy
Accenture may be wondering if its decision to pullout of media auditing to concentrate on programmatic media buying was wise…
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Ad Tech
Why Visual Marketing Strategies Matter For Your Business
In the current age of constant distractions and visual stimuli, no business can do effective marketing without adding visual strategies…
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Advertisers
Austin Winton: limit choice, boost sales: how to reach consumers in a messy media landscape
Choice has driven the growth of the consumer goods market for decades. Offering a seemingly never-ending array of products has…
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Advertisers
WPP wars with Accenture over media audits
WPP’s GroupM has declared war (they’ve been rowing for years) on Accenture Media Management, the consulting giant’s media auditing arm.…
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