Tag Archives: Media

Concerns about digital are the number one transparency issue for advertisers according to new research from ID Comms. The ID Comms Global Transparency Report 2021 found that 76% of advertisers feel the digital supply chain as an area where they ...

Publicis Groupe’s Zenith and Interpublic’s Magna media operations have been compiling their end of year assessments and forecasts for next year (suppose adland should be glad there is a next year.) Magna first: 1/ In 2020 media owners’ linear advertising ...

The word desire suggests a long, smouldering longing for something slightly forbidden. It is laden with obsession, irrationality and, of course, sex. To be desired is one of the 5 best reasons to be born and the others are probably ...

Accenture may be wondering if its decision to pullout of media auditing to concentrate on programmatic media buying was wise as the move seems to have fired up the media auditing business. Long-time rival Ebiquity says it’s put on 25 ...

In the current age of constant distractions and visual stimuli, no business can do effective marketing without adding visual strategies to the mix. With millions of businesses vying for people’s attention on every platform, one of the best ways to ...

Choice has driven the growth of the consumer goods market for decades. Offering a seemingly never-ending array of products has for a long time seemed to be the best way of boosting profits. However, this received wisdom has recently been ...

WPP’s GroupM has declared war (they’ve been rowing for years) on Accenture Media Management, the consulting giant’s media auditing arm. According to Digiday WPP will no longer participate in pitches run by Accenture because Accenture Interactive has now entered the ...

We all know that lots of programmatic advertising is wasted – strange that old Lord Leverhulme’s observation that half his advertising was wasted, he just didn’t know which half, still obtains – and now industry researcher WARC has produced some ...

A new report by ID Comms has found that 41 per cent of advertisers admit they are still using media technology “ineffectively” or “completely ineffectively.” The technology, which is now used to power most digital media buying, is now an ...