Media
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Advertisers
Austin Winton: limit choice, boost sales: how to reach consumers in a messy media landscape
Choice has driven the growth of the consumer goods market for decades. Offering a seemingly never-ending array of products has…
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Advertisers
WPP wars with Accenture over media audits
WPP’s GroupM has declared war (they’ve been rowing for years) on Accenture Media Management, the consulting giant’s media auditing arm.…
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Ad Tech
WARC claims that middle men (including agencies) ‘Tech Tax’ costs advertisers $30bn
We all know that lots of programmatic advertising is wasted – strange that old Lord Leverhulme’s observation that half his…
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Ad Tech
ID Comms survey: clients still need media agencies to grapple with technology issues
A new report by ID Comms has found that 41 per cent of advertisers admit they are still using media…
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Ad Tech
ANA production report increases financial pressure on holding company agencies
The US Association of National Advertisers has been looking into production costs and practices – just as it has been…
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Advertisers
The Specialist Works buys Pace Media
Independent media agency The Specialist Works (TSW) has bought specialist TV and video advertising company, Pace Media. TSW, which describes…
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Advertisers
P&G moves $2.6bn North America media to Omnicom
It would be surprising if Publicis Groupe boss Maurice Levy didn’t know that most of the company’s North American Procter…
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Advertisers
Another boost for IPG in the global media wars as it lands $2.6bn Johnson & Johnson
Who’d have thought it – the winner so far in the current round of media and (some) creative reviews looks…
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Ad Tech
Alex Morse of ID Comms: marketing’s missing metrics are helping agencies but hurting advertisers
Brands have more data than ever but the failure of the research and marketing giants to identify the metrics that…
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