Tag Archives: media rebates

By James Whyms New Ciesco number crunching shows that Q3 2015 produced mixed results for the four largest marketing communications holding companies. WPP’s top line growth for Q3 was up 5.9 per cent to £2.9bn ($4.6bn), up 4.6 per cent ...

The big holding companies would like the story to be about their range of skills, scale, mastery of the new digital media environment and ability to smooth out the troughs (if not the peaks) of a notoriously cyclical business. Unfortunately ...

The US Association of National Advertisers is calling in the heavies to investigate the vexed issue of undisclosed media rebates. It’s hired auditor Ebiquity and sister company Firm decisions – fair enough, that’s what they do. But also K2 Intelligence ...

Spain is currently embroiled in a financial scandal dating back to the financial crisis and one of the leading figures reportedly involved is Rodrigo Rato, a former Spanish finance minister and, after that, managing director of the International Monetary Fund ...

Consumer goods giant Procter & Gamble – the world’s biggest advertiser but currently bedevilled by flat sales and profits – is making its extensive agency line-up take the hit as it moves more money from agency fees into bigger media ...

The spate of global media reviews is an unfolding nightmare for Publcis Groupe’s media agencies, especially its main US player Starcom Mediavest. With between $20-30bn of global media up for review Starcom is defending all or a slice of many ...

The world is awash with big media reviews – a dozen or so are taking place at the moment including the likes of Coca-Cola, P&G and Unilever (although theirs is seemingly endless – by the time it’s concluded the participants ...

Those sleuths at Ad Age (Alexandra Bruell to be precise) have discovered the existence of a strange entity within Havas – HM Alliance based in Spain – which bills media owners a fee based on the amount of business Havas ...

I hear that media auditor Ebiquity, helmed by GGT founder Mike Greenlees and former MGM media agency boss Nick Manning, has fallen out big time with WPP. M’learned friends (lawyers) are being consulted, it seems. The row relates, in part, ...