Volkswagen is reviewing its global media account – worth more than $1bn – according to reports. WPP’s MediaCom is VW’s main media agency. VW is the latest in a seemingly never-ending stream of blue chip advertisers looking at media, others ...
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The American Association on National Advertisers (ANA) and Advertising Agencies (4As) are convening a task force of senior marketing and agency executives to find out if the big media agencies and their owners are ripping off clients over rebates from ...
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The UK’s IPA has produced its latest Bellwether Report and, as has been the case recently, it’s full of sickening optimism with clients saying they’re going to spend more and seeming pretty happy about it (you can read an account ...
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Ricardo Hoffman, Borghi/Lowe’s former VP and head of the agency’s office in capital Brasilia, has been accused by federal judge Sergio Moro, who heads the government’s Operation Car Wash anti-corruption investigation, of instructing third parties (production companies, it seems) to ...
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The simmering row between advertisers and the big media agency holding companies – which has seen WPP’s MediaCom in Australia hand back money to clients and widespread unease about media rebates to agencies in the US – has prompted a ...
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The debate over agency media rebates in the US (and, by implication, everywhere else) seems to be generating more heat than light. The US Association of National Advertisers, which hosted ‘whistleblower’ Jon Mandel, formerly a CEO of WPP’s MediaCom and ...
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