media rebates
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News
Now Volkswagen reviews global media account
Volkswagen is reviewing its global media account – worth more than $1bn – according to reports. WPP’s MediaCom is VW’s…
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News
Big US advertisers to investigate media rebates
The American Association on National Advertisers (ANA) and Advertising Agencies (4As) are convening a task force of senior marketing and…
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Advertisers
There are still some dark clouds on the horizon despite sunny IPA Bellwether Report
The UK’s IPA has produced its latest Bellwether Report and, as has been the case recently, it’s full of sickening…
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News
More tricky stuff for agencies – now it’s Lowe in the dock in Brazil over backhanders to politicians
Ricardo Hoffman, Borghi/Lowe’s former VP and head of the agency’s office in capital Brasilia, has been accused by federal judge…
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Advertisers
Analyst turns up the heat on holding companies over media agency rebates
The simmering row between advertisers and the big media agency holding companies – which has seen WPP’s MediaCom in Australia…
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