Tag Archives: media rebates

ISBA ups stakes in war over secret media owner rebates

UK advertiser body ISBA has taken media agencies by surprise by circulating a standard contract to its 450 members – most of the UK’s big advertisers who spend £10bn annually – aimed at achieving that rather hoary objective, ‘transparency.’ In ...

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John Billett: how agencies ended up owning the media

A few weeks ago we reported a lecture given by media agency veteran John Billett, now chairman of consultancy ID Comms, to the Worshipful Company of Marketors. In his address to this august body – it had better be august ...

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£6bn Unilever global media for Mindshare and PHD

Unilever has concluded its seemingly interminable global media review and, which won’t surprise anyone, it’s much as you were. WPP’s Mindshare has retained the bulk of the business: US and Europe, in the latter it’s added central and eastern Europe, ...

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PepsiCo axes global procurement operation

Here’s story to bring a wintry smile to agency faces. Ad Age reports that PepsiCo, one of the world’s biggest advertisers, has decided to nix its global procurement department, giving cost responsibility back to brand teams. PepsiCo says: “We continue ...

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