McDonalds
-
Advertisers
Can a ‘no change’ rebrand save McDonald’s?
Surely some mistake? No, McDonald’s CEO Don Thompson (left) has promised analysts in the US that the company is about…
Read More » -
Advertisers
McDonald’s is last resort in new Leo Burnett ad
Here’s another accomplished Leo Burnett ad for McDonald’s; surely, along with VW, the UK’s most consistent advertiser. A nice set-up…
Read More » -
Advertisers
McDonald’s puts its best World Cup foot forward with new trick shots ‘Gol!’ campaign
It’s the World Cup soon (wake up at the back) and McDonald’s in the US has produced this winning ‘trick…
Read More » -
Advertisers
Burger King changes tack again – now it’s going global
Here’s a big opportunity for an agency with more optimism than sense – Burger King is hunting a global ad…
Read More » -
Advertisers
Leo Burnett puts on down to earth style for McCafe
I always enjoy a new McDonald’s ad from Leo Burnett in London (rather more than visiting a McD it must…
Read More » -
Advertisers
McDonald’s UK abandons selling for wish-fulfillment
You can see why this campaign from digital agency Razorfish for McDonald’s ticked a lot of boxes – when it…
Read More » -
News
McDonald’s boss blames DDB and Burnett for sales flop
McDonald’s has just posted its first sales drop in nine years and so CEO Don Thompson (left) is threatening lead…
Read More » -
Advertisers
McDonald’s inhabits a world of its own making in new Leo Burnett TV campaign
After a brief foray into what we might call social realism McDonald’s and UK agency Leo Burnett have regressed rather…
Read More » -
Advertisers
TBWA Paris finds some ooh la la for McDonald’s
McDonald’s is still struggling to position itself in a global market that now offers fast food of every description, not…
Read More »