You can see why this campaign from digital agency Razorfish for McDonald’s ticked a lot of boxes – when it was proposed anyway – but it still, to me, ends up being totally mystifying.
Yes a bloody great picture of a Big Mac is distracting. And “Can you resist the power of a big Mac?” is likely to make even the most hard-hearted McD client glow with pride.
But what does it do for the rest of us?
