McDonald’s inhabits a world of its own making in new Leo Burnett TV campaign

After a brief foray into what we might call social realism McDonald’s and UK agency Leo Burnett have regressed rather to a happy-clappy McD land where everyone smiles all the time even when they’re clattered on the head courtesy of a (rather fetching) young lady.

Executed with Leo’s usual panache of course but you do wonder if struggling McDonald’s requires a bit more.