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McDonald’s inhabits a world of its own making in new Leo Burnett TV campaign

After a brief foray into what we might call social realism McDonald’s and UK agency Leo Burnett have regressed rather to a happy-clappy McD land where everyone smiles all the time even when they’re clattered on the head courtesy of a (rather fetching) young lady.

Executed with Leo’s usual panache of course but you do wonder if struggling McDonald’s requires a bit more.

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happy-clappy land leo burnett McDonalds new TV campaign

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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