Leo Burnett puts on down to earth style for McCafe

I always enjoy a new McDonald’s ad from Leo Burnett in London (rather more than visiting a McD it must be said) and here’s a nice play on ‘up-market – down to earth’ which, I guess, is what McDonald’s has to do with its coffee offer – against the Costamongers and followers of Nero.

What can you say? It’s as good as it could be.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.