Tag Archives: Matt Williams

Matt Williams is head of content at MSQ Partners. Top Tips for Cannes Speaking as someone who has won precisely one football accumulator in 12 years, I’d hate to think that anyone would take my annual Cannes picks seriously. So ...

The best bit about sitting down with advertising leaders for the Hour of Advertising project is witnessing the passion and enthusiasm they have for the industry. There’s a lot wrong with the industry, sure. And agencies are being threatened by ...

By Matt Williams An Hour of Advertising is a series of long-form interviews with people in the industry I most admire. We have a drink, chat about the past, present and future of advertising, then I publish the interview pretty ...

An Hour of Advertising…four things I learned from Dan Cullen-Shute At the start of the month, I launched ‘An Hour of Advertising’. It’s a series of long-read interviews designed to learn from some of the industry’s best and brightest minds. ...

Former Engine head of editorial content Matt Williams is joining MSQ Partners in the newly created post of group head of content. MSQ claims to be the UK’s fastest-growing independent agency group with recent wins including Blu, Church & Dwight, ...

The Cannes Lions festival really is the most remarkable showpiece. It provides headlines, controversy, jealousy and a healthy bout of scepticism that reached peak levels this year. Whether the week is a flagbearer for inspiration and creativity or an excuse ...

The US presidential election gave us more than a few controversial moments. Many of them disheartening. Many of them genuinely shocking. And many of them made you fear for the human race. But the election gave us the odd delightful ...

Positivity, Persistence and Perspective – lessons from America’s best creative directors If I wanted to be really on trend, this article would be titled something along the lines of ’10 things you can learn from Pokemon Go.’ Or perhaps even ...

The Cannes Lions festival is so much better when it’s not pandering to celebrities and is instead taking a genuine look at the past, present and future of creativity. That’s why the best session of the week so far has ...