Matt Williams joins MSQ as new group head of content

Former Engine head of editorial content Matt Williams is joining MSQ Partners in the newly created post of group head of content.

MSQ claims to be the UK’s fastest-growing independent agency group with recent wins including Blu, Church & Dwight, Hertz Europe, Canal & Rivers Trust, Electoral Commission, Food Standards Agency, Innovate UK and UKEF.

Before joining Engine in 2012 Williams (below) was Close-Up editor of Campaign. He is also a contributor to MAA.

MSQ CEO Peter Reid says: “We are delighted to be welcoming Matt to the Group and look forward to having him bring a fresh look to our content. We want to communicate the unique aspects of MSQ’s joined-up approach, which has established us as the obvious alternative for UK clients looking for an agile, digitally-centric alternative to the legacy propositions of the holding companies and their agencies. Matt’s the perfect person to help us do that.”

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