Former Engine head of editorial content Matt Williams is joining MSQ Partners in the newly created post of group head of content.
MSQ claims to be the UK’s fastest-growing independent agency group with recent wins including Blu, Church & Dwight, Hertz Europe, Canal & Rivers Trust, Electoral Commission, Food Standards Agency, Innovate UK and UKEF.
Before joining Engine in 2012 Williams (below) was Close-Up editor of Campaign. He is also a contributor to MAA.
MSQ CEO Peter Reid says: “We are delighted to be welcoming Matt to the Group and look forward to having him bring a fresh look to our content. We want to communicate the unique aspects of MSQ’s joined-up approach, which has established us as the obvious alternative for UK clients looking for an agile, digitally-centric alternative to the legacy propositions of the holding companies and their agencies. Matt’s the perfect person to help us do that.”