Tag Archives: Matt Williams

Matt Williams: Advertising Week Europe is raising important issues – but let’s cut the ‘celebs’

There’s a lot I really don’t like about advertising festivals. The awkward backslapping, the stream of talks that are little more than glorified case studies where agencies and brands pay an extortionate amount to try and convince you that their ...

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Matt Williams: parental lessons in content marketing from a three week old

I’ve not been writing much for this esteemed publication recently. That’s not because Stephen has come to his senses and rightly given me the boot. Instead I’ve been off having a baby. Well, technically Mrs Williams did most of the ...

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Matt Williams: is it time to reverse the one way agency traffic across the Atlantic?

On Thursday, our office was filled with Hershey’s chocolates, bottles of Brooklyn Brewery lager and Bruce Springsteen (his songs, not the man himself). The reason? We were celebrating the launch of Partners Andrews Aldridge New York. Despite a pretty illustrious ...

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