Tag Archives: mars

That’s what the Mail on Sunday thinks anyway, reporting yesterday that veteran actress Joan Collins, 78, is to make an advertising comeback for Mars brand Snickers, courtesy of agency AMV BBDO presumably. Apparently Joan, whose tastes usually run to posh, ...

PepsiCo, these days a global food and beverage company, has finally woken up to the fact that its flagship brand Pepsi, is withering on the vine. So it’s dispensed with the services of top US marketer Jill Beraud and imposed ...

Well Omnicom CEO John Wren will have breathed a sigh of relief when he discovered that one of his biggest accounts -$1.6bn Mars – was staying in the family when it decided to dump TBWA. It’s moving most of its ...

UK budget airline Easyjet is reviewing its creative account at Publicis following a change of top management while furniture megastore DFS is doing the same to its whopper £92m media account, the eighth-biggest in the UK according to Campaign. And, ...

Following its acquisition of Cadbury Kraft is making a determined effort to become numero uno in chocolate ahead of long-time rivals Mars and Nestle and now, Hershey, the venerable American maker, is making a belated attempt to crash the party ...

“We’re cheating and stealing from our clients. That is the truth,” is what Steve Blamer, the newly-appointed CEO of Grey London is alleged to have said to managing director Roger Edwards and finance director Roy Wilson when he inspected the ...

Mars says it will sue Nestle over this Kit-Kat ad which, it claims, shows that Kit-Kat is passing itself off (I believe that’s the phrase) as a World Cup sponsor – which Mars is and Nestle isn’t. And it’s a ...