Tag Archives: mars

Mars moves from TBWA to BBDO – so is Omnicom still laughing?

Well Omnicom CEO John Wren will have breathed a sigh of relief when he discovered that one of his biggest accounts -$1.6bn Mars – was staying in the family when it decided to dump TBWA. It’s moving most of its ...

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New management brooms bring ad reviews at Easyjet, DFS and moneysupermarket

UK budget airline Easyjet is reviewing its creative account at Publicis following a change of top management while furniture megastore DFS is doing the same to its whopper £92m media account, the eighth-biggest in the UK according to Campaign. And, ...

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Hershey finally joins global chocolate wars through deal with Asda

Following its acquisition of Cadbury Kraft is making a determined effort to become numero uno in chocolate ahead of long-time rivals Mars and Nestle and now, Hershey, the venerable American maker, is making a belated attempt to crash the party ...

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US court papers reveal kickback scandal at Grey London

“We’re cheating and stealing from our clients. That is the truth,” is what Steve Blamer, the newly-appointed CEO of Grey London is alleged to have said to managing director Roger Edwards and finance director Roy Wilson when he inspected the ...

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World Cup sponsor Mars cries foul over Nestle Kit-Kat ad

Mars says it will sue Nestle over this Kit-Kat ad which, it claims, shows that Kit-Kat is passing itself off (I believe that’s the phrase) as a World Cup sponsor – which Mars is and Nestle isn’t. And it’s a ...

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