Lucozade has unveiled one of those proliferating new “brand platforms,” courtesy of agency adam&eveDDB, namely “It’s On.” Which might mean anything – or everything – or nothing. The aim being to “bring to life the positive energy that embodies Lucozade ...
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Suntory’s Lucozade has made its choice as UK creative agency of the year, choosing adam&eveDDB ahead of Lucky Generals, Droga5 and Mother after departing ten-year incumbent Grey. It’s an interesting choice: adam&eve is undergoing a transition following the departure of ...
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Lucozade has split with ten-year agency Grey London it seems following a review by owner Suntory and a new marketing director moving from Suntory’s Ribena. Suntory bought Lucozade and Ribena from GSK in 2013. Grey had more than its fair ...
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What to make of this? It’s Lucozade and Grey Advertising’s opus for the Women’s World Cup, using the words of Baddiel and Skinner’s ‘(Three Lions) Football’s Coming Home’ anthem from 1986. Then it was 30 years of hurt (since England ...
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