Tag Archives: lucozade

Lucozade’s new battle cry revealed – “It’s On”

Lucozade has unveiled one of those proliferating new “brand platforms,” courtesy of agency adam&eveDDB, namely “It’s On.” Which might mean anything – or everything – or nothing. The aim being to “bring to life the positive energy that embodies Lucozade ...

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Lucozade crowns adam&eveDDB in elite UK pitch

Suntory’s Lucozade has made its choice as UK creative agency of the year, choosing adam&eveDDB ahead of Lucky Generals, Droga5 and Mother after departing ten-year incumbent Grey. It’s an interesting choice: adam&eve is undergoing a transition following the departure of ...

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Lucozade loss might call for a reset at Grey London

Lucozade has split with ten-year agency Grey London it seems following a review by owner Suntory and a new marketing director moving from Suntory’s Ribena. Suntory bought Lucozade and Ribena from GSK in 2013. Grey had more than its fair ...

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