lucozade
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Does Lucozade’s new ‘energy’ pitch fall a little flat?
In the dim-and-distant wasn’t Lucozade supposed to have some medicinal properties? Now it’s owned by Suntory and positioned firmly in…
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Lucozade’s new battle cry revealed – “It’s On”
Lucozade has unveiled one of those proliferating new “brand platforms,” courtesy of agency adam&eveDDB, namely “It’s On.” Which might mean…
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Lucozade crowns adam&eveDDB in elite UK pitch
Suntory’s Lucozade has made its choice as UK creative agency of the year, choosing adam&eveDDB ahead of Lucky Generals, Droga5…
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Lucozade loss might call for a reset at Grey London
Lucozade has split with ten-year agency Grey London it seems following a review by owner Suntory and a new marketing…
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Is football really coming home for England and Lucozade?
What to make of this? It’s Lucozade and Grey Advertising’s opus for the Women’s World Cup, using the words of…
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