Tag Archives: Lowe Howard-Spink

George Parker: why the agency of the future sucks

For those of you with the moral fortitude and infinite patience (possibly with the help of a few drinks) to have stayed with me this long, we are nearly at the end of the journey. This is part one of ...

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BETC London signs head of art Simon Morris

BETC London has appointed Simon Morris (left) to the newly-created position of head of art. In this new role Morris will lead the agency’s art direction, governing the style, look and feel across all clients including Bacardi, Diet Coke, Samsung ...

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Memo to Wieden+Kennedy: Tesco needs campaign consistency, not pyrotechnics

Wieden+Kennedy London has won Tesco’s circa £110m account, presumably because of its record in producing brilliant ads. Now what are they going to do? Every little helps, as they used to say, so here’s a potted review of some great ...

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Has market leader Tesco lost its way in the UK?

It’s always dangerous (indeed almost unheard of) to write off the mighty Tesco, the UK’s biggest retailer, but in the UK anyway the company does not seem to be able to pull the marketing levers with the same precision it ...

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Is market leader Tesco on the retreat in the UK supermarket battle?

You have to feel for Tesco CEO Phil Clarke (pictured), no sooner had he taken over from long-serving and highly successful predecessor Sir Terry Leahy, than UK retail sales fell off a cliff, hitting supermarket food sales too for the ...

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