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WPP teams with IBM and LinkedIn to target bigger B2B audiences
Another day, another Cannes-timed dive into AI for WPP. Anyone stumbling across the WPP beach after a hard night in…
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Best ads of 2019: LinkedIn, HP, Canal+ feature in October
London agency BMB’s debut for LinkedIn: straight to the point with ‘real stories’ that, for once, seem convincing. Goodby Silverstein…
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BMB’s debut for LinkedIn hits the jobs market spot
Is LinkedIn the only social network without privacy issues? Or a penchant for affecting election issues? If so it was…
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Ad Tech
Facebook to launch business challenge to Linkedin
Facebook is close to unveiling a rival to business networking site Linkedin according to a report in the FT. The…
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Paul Simons: there is no point in over-claiming on your CV – real success is nearly always down to teamwork
I have stumbled across some of the claims people make in their profiles on company websites and personal history on…
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Maxus launches Maxus For Business with business to business social media survey
WPP media agency Maxus – basking in the glory of landing L’Oreal’s £135m UK media account from ZenithOptimedia – is…
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Market research becomes data investment management in Sorrell’s post-PubliCom world view
Sir Martin Sorrell of WPP fame (left) is obviously anticipating a rewarding life in retirement, by flexing his blogging muscles…
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