London agency BMB’s debut for LinkedIn: straight to the point with ‘real stories’ that, for once, seem convincing. Goodby Silverstein for HP. Does anyone like social media these days? Saatchi & Saatchi for BT. Divides opinion somewhat but pretty good ...
Read More »BMB’s debut for LinkedIn hits the jobs market spot
Is LinkedIn the only social network without privacy issues? Or a penchant for affecting election issues? If so it was an even smarter buy by Microsoft. Once the apparent home for chief executives resting at home in leafy Surrey (the ...
Read More »Facebook to launch business challenge to Linkedin
Facebook is close to unveiling a rival to business networking site Linkedin according to a report in the FT. The new site, or add-on to Facebook’s site, has the working title of ‘Facebook At Work’ although it’s likely that the ...
Read More »Paul Simons: there is no point in over-claiming on your CV – real success is nearly always down to teamwork
I have stumbled across some of the claims people make in their profiles on company websites and personal history on LinkedIn. I read one this morning where the person concerned claims he was the architect of integration at Ogilvy, possibly ...
Read More »Maxus launches Maxus For Business with business to business social media survey
WPP media agency Maxus – basking in the glory of landing L’Oreal’s £135m UK media account from ZenithOptimedia – is launching a new B2B division, Maxus For Business, under James Bailey (left) who will report to Maxus UK MD Nick ...
Read More »Market research becomes data investment management in Sorrell’s post-PubliCom world view
Sir Martin Sorrell of WPP fame (left) is obviously anticipating a rewarding life in retirement, by flexing his blogging muscles now. He’s started to appear on LinkedIn, as one of its ‘influencers’ – scribes who produce mostly self-serving stuff. And, ...
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