Tag Archives: lbi

Omnicom is up as former merger partner Publicis falls

It’s not that long ago that Omnicom and Publicis Groupe were trying to arrange a $35bn merger. Perhaps it’s just as well they failed because the two giant companies seem to occupying not just different domiciles but different universes. Publicis ...

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It’s boom boom time at Publicis Groupe says buoyant boss Maurice Levy

Maurice Levy’s Publicis Groupe increased first half profits by 15 per cent (to €314m) on a ten per cent increase in income (€1.8bn) on revenue of €3.3bn. Levy (left) claimed organic growth of five per cent, allaying some fears that ...

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LBi adds Danone baby sites to search portfolio

Digital agency LBi has put on a stream of new accounts recently and it seems to be widening its already extensive repertoire with the appointment as search agency for French food giant Danone’s baby advice sites Aptaclub and C&G Baby ...

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Honda kicks off pan-European digital blitz with LBi

Honda Europe is planning to roll out 96 completely new customer websites in 2013 and the first is launched in Spain today. Honda’s digital agency is LBi. The new web presence aims to consolidate product ranges onto a single centralised ...

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LBi UK wins Carlsberg digital ad account

Digital agency network LBi is making a pretty decent fist of showing Publicis Groupe boss Maurice Levy that he was right to shell out all that money ($540m) last year – and maybe show to Omnicom that it was wrong ...

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Scholl picks LBi for major website revamp

Digital agency LBi has won the assignment to revamp number one footcare company Scholl’s website. LBi, which won the business after a pitch, will start its website work in Italy. This will be supported by by social media activity and ...

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Levy lays out tantalising glimpse of Publicis future

What are we to make of Maurice Levy’s musings about his and Publicis Groupe’s future? Levy hosted a confab in London (significant in itself as PG is really an Anglo-Saxon company these days) at which he promised two things. The ...

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