Tag Archives: lbi

Why hackers are winning the battle against brands

Two of the unintended consequences of the digital age are the fact that social media companies know everything about you (something we increasingly accept as the way of the world, gloomily) and the other is that such tech companies’ systems ...

Read More »

Publicis Groupe merges Digitas with LBi to create global digital super-agency

Publicis Groupe CEO Maurice Levy (left) is busily tidying up his digital agency assets after splashing out $540m on digital agency network LBi last year. PG is creating a new global super-network called Digitas LBi combining LBi (which is strongest ...

Read More »

LBi’s Simon Gill picks his Desert Island (Digital) Ads

Simon Gill joined digital agency LBi in 2006 as head of design for the web development team with responsibility for interaction and user experience design. He was rapidly promoted to creative director and is now executive creative director. He has ...

Read More »

AKQA heads for Portland, home of Nike and W+K

You can imagine the conversation can’t you – Ajaz Ahmed of AKQA (left) and Sir Martin Sorrell (not for the first time). “Look Ajaz, come in with us and we’ll back AKQA to be the biggest and best digital network ...

Read More »

AKQA’s Rei Inamoto takes hot seat in New York

Digital network AKQA was bought by WPP for $540m a weeks ago and now Rei Inamoto (left), who helped to found AKQA’s New York office in 2004, has been made its boss. He was previously CCO but now takes over ...

Read More »

Omnicom’s digital strategy wobbles as it changes top managers at Organic

Digital is becoming a bit of an issue for the mighty Omnicom; the marcoms giant’s strategy of embedding digital skills in its its mainstream agencies is being questioned and it has just replaced CEO Marita Scarfi with former Wunderman man ...

Read More »

Interpublic’s R/GA moves into consultancy and NPD as it plans move from international to global

Interpublic-owned digital agency R/GA (although we’re not supposed to call it that any more according to CEO Bob Greenberg) is planning to challenge the might of management consultancies Accenture, Bain and McKinsey with a new consultancy offering which he terms ...

Read More »

Why Havas would be a great deal for Omnicom

Poor David Jones (pictured), the charismatic and youthful CEO of Havas isn’t usually left as the wallflower on the sidelines of the ad business but that’s exactly where he is at the moment. A Dentsu takeover of media buyer Aegis, ...

Read More »