Kraft Heinz has appointed We Are Social as its social media agency of record in continental Europe. The agency, which has six offices in Europe and 15 globally, will kick off the relationship with Kraft Heinz with a strategic and ...Read More »
Kraft Heinz, with a former CMO at the helm, should be reminding us of some of the great ads the Heinz part of the duo used to produce and here’s an interesting one from agency Rethink in Canada. They asked ...Read More »
New York’s Johannes Leonardo – 25 per cent owned by WPP – seems to be in the driving seat at Kraft these days, adding Kraft Macaroni and Cheese, Kraft Singles and Oscar Mayer to its Bagel Bites pizza snacks, Classico ...Read More »
Kraft Heinz has confirmed that Dentsu’s Carat has won its media account outside the US where Publicis Groupe’s Starcom has retained its $700m business. Carat’s brief includes Canada and a role developing “global projects and capabilities” with Kraft Heinz’s Global ...Read More »
Kraft Heinz has appointed Publicis Groupe to handle its entire $700 million North American media business, which makes up about 85 per cent of global spend for the US-based food giant. Publicis Groupe beat Dentsu Aegis Network, led by Carat, ...Read More »
Big companies start media reviews banging on about value and effectiveness and end up trying to negotiate the most onerous terms they can – including extending payment terms to 120 days and beyond. Asking your media agency to be your ...Read More »
Do Kraft Heinz travails show that FMCG clients are wrong to see advertising mainly as a cost to cut?
In the end everybody gets something wrong and Warren Buffet of Berkshire Hathaway – the world’s most successful investor – looks as though his nemesis (although the overall business remains healthy) was the merger of Kraft and Heinz, in partnership ...Read More »