Kraft Heinz has confirmed that Dentsu’s Carat has won its media account outside the US where Publicis Groupe’s Starcom has retained its $700m business. Carat’s brief includes Canada and a role developing “global projects and capabilities” with Kraft Heinz’s Global ...Read More »
Kraft Heinz has appointed Publicis Groupe to handle its entire $700 million North American media business, which makes up about 85 per cent of global spend for the US-based food giant. Publicis Groupe beat Dentsu Aegis Network, led by Carat, ...Read More »
Big companies start media reviews banging on about value and effectiveness and end up trying to negotiate the most onerous terms they can – including extending payment terms to 120 days and beyond. Asking your media agency to be your ...Read More »
Do Kraft Heinz travails show that FMCG clients are wrong to see advertising mainly as a cost to cut?
In the end everybody gets something wrong and Warren Buffet of Berkshire Hathaway – the world’s most successful investor – looks as though his nemesis (although the overall business remains healthy) was the merger of Kraft and Heinz, in partnership ...Read More »