When top Swedish creative shop Forsman & Bodenfors joined MDC Partners a couple of years ago we noted it was a high risk strategy and events seem to be bearing this out. Originally F&B was to be combined in an ...
Read More »BMW lines up creative stars for US ad review
BMW has launched its long expected US agency review out of MDC’s KBS and, according to Adweek, has an interesting list of contenders: Droga5, Wieden+Kennedy, Goodby Silverstein & Partners, Anomaly and Hill Holliday. MDC is still in the frame then ...
Read More »KBS lures Grey high flyer Scissons to be new global CCO
MDC-owned KBS has appointed former Grey Canada CCO Patrick Scissons (below) as its new global CCO. At Grey Scissons was heavily involved in the ward-winning ‘Moms Demand Action for Gun Sense in America’ campaign – we can only hope some ...
Read More »MDC’s KBS buys CRM agency Kenna
Sorry about al the initials… Once we had agency networks, now, it seems, we have ‘stacks.’ MDC Partners’ KBS Group, now headed by former JWT London and Havas boss Guy Hayward, has bought Canadian CRM agency Kenna to add to ...
Read More »MDC ad boss Lori Senecal takes charge at Crispin Porter
MDC Partners, owner of KBS, Crispin Porter+Bogusky, Anomaly and 72andSunny among others, has been shuffling its executive chairs – appointing president-CEO Lori Senecal (left) to the additional post of global CEO of CP+B. This means she is stepping down as ...
Read More »KBS back to the future ad for BMW scores at Super Bowl
BMW’s ‘Newfangled Idea’ spot from KBS seems to be winning Super Bowl ad plaudits. It features US new anchors Bryant Gumbel and Katie Couric being just as perplexed by the new electric BMW i3 as they were by the internet ...
Read More »BETC’s Guy Hayward takes top global job at MDC’s KBS
MDC-owned KBS (Kirshenbaum Bond Senecal+Partners) has appointed former JWT London boss and BETC executive Guy Hayward (left) as global CEO. KBS has offices in New York, London (it bought UK agency Albion last year), Los Angeles, Montreal, Toronto and Shanghai. ...
Read More »MDC’s KBS expands into London with Albion stake
Lori Senecal’s New York agency KBS, owned by MDC & Partners, is expanding in the UK by buying a majority stake in London creative and digital agency Albion. KBS is following in the footsteps of a number of US agencies ...
Read More »BMW goes electric, BETC and Lacoste, Oreos from Brazil, woeful Brit ads and Levi’s new model agency deal
***Here’s a nice new ad from BMW from KBS in New York (can’t be bothered to spell it out) for its new series of electric cars. Well they look great don’t they? But why don’t the car manufacturers cough up ...
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