Tag Archives: kbs

KBS lures Grey high flyer Scissons to be new global CCO

MDC-owned KBS has appointed former Grey Canada CCO Patrick Scissons (below) as its new global CCO. At Grey Scissons was heavily involved in the ward-winning ‘Moms Demand Action for Gun Sense in America’ campaign – we can only hope some ...

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MDC’s KBS buys CRM agency Kenna

Sorry about al the initials… Once we had agency networks, now, it seems, we have ‘stacks.’ MDC Partners’ KBS Group, now headed by former JWT London and Havas boss Guy Hayward, has bought Canadian CRM agency Kenna to add to ...

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KBS back to the future ad for BMW scores at Super Bowl

BMW’s ‘Newfangled Idea’ spot from KBS seems to be winning Super Bowl ad plaudits. It features US new anchors Bryant Gumbel and Katie Couric being just as perplexed by the new electric BMW i3 as they were by the internet ...

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BETC’s Guy Hayward takes top global job at MDC’s KBS

MDC-owned KBS (Kirshenbaum Bond Senecal+Partners) has appointed former JWT London boss and BETC executive Guy Hayward (left) as global CEO. KBS has offices in New York, London (it bought UK agency Albion last year), Los Angeles, Montreal, Toronto and Shanghai. ...

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MDC’s KBS expands into London with Albion stake

Lori Senecal’s New York agency KBS, owned by MDC & Partners, is expanding in the UK by buying a majority stake in London creative and digital agency Albion. KBS is following in the footsteps of a number of US agencies ...

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