Tag Archives: kbs

When top Swedish creative shop Forsman & Bodenfors joined MDC Partners a couple of years ago we noted it was a high risk strategy and events seem to be bearing this out. Originally F&B was to be combined in an ...

BMW has launched its long expected US agency review out of MDC’s KBS and, according to Adweek, has an interesting list of contenders: Droga5, Wieden+Kennedy, Goodby Silverstein & Partners, Anomaly and Hill Holliday. MDC is still in the frame then ...

MDC-owned KBS has appointed former Grey Canada CCO Patrick Scissons (below) as its new global CCO. At Grey Scissons was heavily involved in the ward-winning ‘Moms Demand Action for Gun Sense in America’ campaign – we can only hope some ...

Sorry about al the initials… Once we had agency networks, now, it seems, we have ‘stacks.’ MDC Partners’ KBS Group, now headed by former JWT London and Havas boss Guy Hayward, has bought Canadian CRM agency Kenna to add to ...

MDC Partners, owner of KBS, Crispin Porter+Bogusky, Anomaly and 72andSunny among others, has been shuffling its executive chairs – appointing president-CEO Lori Senecal (left) to the additional post of global CEO of CP+B. This means she is stepping down as ...

BMW’s ‘Newfangled Idea’ spot from KBS seems to be winning Super Bowl ad plaudits. It features US new anchors Bryant Gumbel and Katie Couric being just as perplexed by the new electric BMW i3 as they were by the internet ...

MDC-owned KBS (Kirshenbaum Bond Senecal+Partners) has appointed former JWT London boss and BETC executive Guy Hayward (left) as global CEO. KBS has offices in New York, London (it bought UK agency Albion last year), Los Angeles, Montreal, Toronto and Shanghai. ...

Lori Senecal’s New York agency KBS, owned by MDC & Partners, is expanding in the UK by buying a majority stake in London creative and digital agency Albion. KBS is following in the footsteps of a number of US agencies ...

***Here’s a nice new ad from BMW from KBS in New York (can’t be bothered to spell it out) for its new series of electric cars. Well they look great don’t they? But why don’t the car manufacturers cough up ...