kantar
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Advertisers
Millward Brown hires Ainsworth as new UK boss
Millward Brown, WPP-owned Kantar’s global brand research consultancy, has appointed Louise Ainsworth (left) as its new UK CEO. Ainsworth joins…
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Ad Tech
WPP’s decision to exit US TV ratings market may herald more big changes at research operation Kantar
Is WPP boss Sir Martin Sorrell gradually dismantling Kantar, his big research offering? We only ask because WPP this week…
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Advertisers
Guardian sells most of in-house digital agency to WPP
You wouldn’t usually see the Guardian newspaper (left) and WPP as natural bedfellows (WPP is close to Guardian-hating News Corp,…
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Advertisers
WPP’s Millward Brown buys EffectiveBrands
WPP qualitative research operation Millward Brown has bought Amsterdam’s EffectiveBrands marketing consultancy to combine it with its own consultancy operation…
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Advertisers
Kantar buys PR monitoring firm Precise Media
WPP is still busily acquiring away and also sticking to its strategy of trying to build research operation Kantar into…
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Advertisers
WPP goes digital shopping again with Designercity in Hong Kong and UK TV business SecondSync
WPP is still the biggest western marcoms company operating in the China region, even after the PubliCom merger, and boss…
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Advertisers
WPP’s Sorrell to get his way over pay this time but shareholders look for ways to rein him in
It looks as though WPP boss Sir Martin Sorrell (left) is set to trouser the £17.6m the company decided he…
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Agencies
Omnicom has the same Europe blues as Publicis Groupe – only rather more of them
Investors prefer companies to be boring when it comes to announcing quarterly results and the marcoms gang looks unlikely to…
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Agencies
Five key questions investors should ask WPP
WPP announces its 2012 results on Friday and the odds are that they’re going to be good – if the…
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