kantar
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Advertisers
Coke and McDonald’s top Kantar’s Christmas ad winners
Kantar has produced its ranking of Christmas-winning UK ads, hard o nthe heels of rival researcher System1, this time by…
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Ad Tech
Surprise exit for Salama as Bain flexes muscles at Kantar
It hasn’t taken long for Bain Capital – the new owner of 60 per cent of WPP’s research business Kantar…
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Agencies
Long-serving Kantar boss Eric Salama steps down following WPP sale to Bain
Eric Salama, long-time CEO of WPP’s Kantar research operation which is now 60 per cent owned by Bain Capital, is…
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Advertisers
WPP reels in £2.5bn with 60 per cent Kantar sale to Bain
WPP CEO Mark Read has done his best deal yet, agreeing to sell 60 per cent of research operation Kantar…
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Advertisers
WPP set to kick off Kantar auction
WPP’s auction of some or all of research arm Kantar kicks off in April with Goldman Sachs in the auctioneer’s…
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Advertisers
WPP’s Kantar ditches sub-brands in drive for client-friendly (and buyer) simplicity
Retirement is a comfy option for some but not, perhaps, if you’re a brand. WPP’s big research operation Kantar has…
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Advertisers
WPP’s Kantar is for sale – could Sorrell be a buyer?
Might Sir Martin Sorrell (below), now installed as chairman of S4 Capital, the owner of content agency MediaMonks, be contemplating…
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Advertisers
WPP slows some payments in crucial fourth quarter
A report in UK newspaper City AM claims that WPP, where growth has dried up this year, is deliberately delaying…
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Advertisers
WPP gains a foothold in Iran with Kantar research tie-up
Wherever there’s business to do be done there’s WPP. A few years ago it got into hot water by opening…
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