Tag Archives: kantar

WPP reels in £2.5bn with 60 per cent Kantar sale to Bain

WPP CEO Mark Read has done his best deal yet, agreeing to sell 60 per cent of research operation Kantar to Bain Capital for £2.5bn, valuing the whole of Kantar at £3.2bn. £1.5bn will go towards reducing WPP’s debt with ...

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WPP set to kick off Kantar auction

WPP’s auction of some or all of research arm Kantar kicks off in April with Goldman Sachs in the auctioneer’s chair, according to Reuters. Bankers are lining up to to £2.5bn of debt finance for some lucky buyer. Kantar has ...

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WPP’s Kantar is for sale – could Sorrell be a buyer?

Might Sir Martin Sorrell (below), now installed as chairman of S4 Capital, the owner of content agency MediaMonks, be contemplating a bid for some or all of Kantar? Kantar, of course, is the data division of WPP, the company he ...

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WPP slows some payments in crucial fourth quarter

A report in UK newspaper City AM claims that WPP, where growth has dried up this year, is deliberately delaying payments to creditors at its vast Kantar research subsidiary. An email purportedly reads: “Cash balances are one of the most ...

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WPP gains a foothold in Iran with Kantar research tie-up

Wherever there’s business to do be done there’s WPP. A few years ago it got into hot water by opening up in Robert Mugabe’s Zimbabwe and it was the first of the networks to go into Cuba (or should that ...

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Millward Brown hires Ainsworth as new UK boss

Millward Brown, WPP-owned Kantar’s global brand research consultancy, has appointed Louise Ainsworth (left) as its new UK CEO. Ainsworth joins from advertising and media data company WARC where she has been CEO since 2012. Prior to WARC Ainsworth was senior ...

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Guardian sells most of in-house digital agency to WPP

You wouldn’t usually see the Guardian newspaper (left) and WPP as natural bedfellows (WPP is close to Guardian-hating News Corp, handling all its UK advertising) but now, it seems, they are. WPP’s Kantar research operation has bought a majority stake ...

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