Tag Archives: kantar

WPP gains a foothold in Iran with Kantar research tie-up

Wherever there’s business to do be done there’s WPP. A few years ago it got into hot water by opening up in Robert Mugabe’s Zimbabwe and it was the first of the networks to go into Cuba (or should that ...

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Millward Brown hires Ainsworth as new UK boss

Millward Brown, WPP-owned Kantar’s global brand research consultancy, has appointed Louise Ainsworth (left) as its new UK CEO. Ainsworth joins from advertising and media data company WARC where she has been CEO since 2012. Prior to WARC Ainsworth was senior ...

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Guardian sells most of in-house digital agency to WPP

You wouldn’t usually see the Guardian newspaper (left) and WPP as natural bedfellows (WPP is close to Guardian-hating News Corp, handling all its UK advertising) but now, it seems, they are. WPP’s Kantar research operation has bought a majority stake ...

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WPP’s Millward Brown buys EffectiveBrands

WPP qualitative research operation Millward Brown has bought Amsterdam’s EffectiveBrands marketing consultancy to combine it with its own consultancy operation Millward Brown Optimor. The unit will now be known as Millward Brown Vermeer, the consultancy with a pearl earring presumably. ...

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Kantar buys PR monitoring firm Precise Media

WPP is still busily acquiring away and also sticking to its strategy of trying to build research operation Kantar into one of the world’s go-to information providers. Now Kantar has bought a majority stake in the UK’s Precise Media Group, ...

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