Tag Archives: JWT

JWT makes Shell’s day with viral music success

First we had tech companies (Apple in particular) taking over music, now it seems to be brands. The music business really has got itself in a mess. As someone observed to me the other day, the small number of big ...

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WPP backs Turkey with JWT digital agency deal

WPP marches on where others, sometimes, fear to tread. Every now and then you feel its executives might be issued with tin hats. Now its J. Walter Thompson has bought a majority stake in WANDA Digital which is described as ...

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JWT upgrades Philadelphia’s angels for the digital era in comeback campaign

Mondelez’s Philadelphia reappointed JWT to its account last year, rekindling a 50 year relationship after a brief flirtation with BBH in 2013. Philadelphia was a big Kraft brand before the Kraft/Mondelez split. JWT’s previous campaign featured two ‘angels’ and they’re ...

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Gustavo Martinez rape comment tape is revealed

Here’s that tape in l’affaire Martinez, now admitted into court with other faces obscured. Hmm. Communications boss Erin Johnson’s case against former JWT CEO Gustavo Martinez, the agency and WPP doesn’t just rest on this. But Martinez comes across as ...

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WPP backtracks over video in Martinez case

The head tennis between lawyers for WPP/JWT and JWT communications boss Erin Johnson (left) who’s suing the agency in l’affaire Martinez has taken another (rather predictable) twist. WPP’s lawyers now say they’re happy for the video including some of the ...

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