Tag Archives: JWT

People get their politics from brands according to JWT

It’s no doubt lazy to say that social media et al. is making idiots of us all. Trouble is it seems to be true. A new report from J. Walter Thompson’s Innovation Group called The Political Consumer claims that consumers ...

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Erin Johnson returns to JWT despite Martinez lawsuit

JWT chief communications officer Erin Johnson, who’s suing JWT over former global CEO Gustavo Martinez’s allegedly sexist and racist behaviour, is returning to work. Which should make for some interesting communications. New JWT CEO Tamara Ingram said in a memo: ...

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Why is a small campaign for Oxo such big news?

Much excitement in the tabloids over a new incarnation of the Oxo family, now the property of Premier Foods. Isn’t Gogglebox a boon to the ad industry? Now you can put families on sofas again. But, being Oxo, it’s round ...

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JWT makes Shell’s day with viral music success

First we had tech companies (Apple in particular) taking over music, now it seems to be brands. The music business really has got itself in a mess. As someone observed to me the other day, the small number of big ...

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WPP backs Turkey with JWT digital agency deal

WPP marches on where others, sometimes, fear to tread. Every now and then you feel its executives might be issued with tin hats. Now its J. Walter Thompson has bought a majority stake in WANDA Digital which is described as ...

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JWT upgrades Philadelphia’s angels for the digital era in comeback campaign

Mondelez’s Philadelphia reappointed JWT to its account last year, rekindling a 50 year relationship after a brief flirtation with BBH in 2013. Philadelphia was a big Kraft brand before the Kraft/Mondelez split. JWT’s previous campaign featured two ‘angels’ and they’re ...

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Gustavo Martinez rape comment tape is revealed

Here’s that tape in l’affaire Martinez, now admitted into court with other faces obscured. Hmm. Communications boss Erin Johnson’s case against former JWT CEO Gustavo Martinez, the agency and WPP doesn’t just rest on this. But Martinez comes across as ...

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