JWT finds a roar for new WWF save tigers campaign

Here’s a compelling ad from the World Wildlife Fund (WWF) by JWT London for its #ProtectTigers campaign. You do suspect that these things, like Sky’s ‘Snow Leopards’ promotion, are lost causes

But let’s hope not. Do you know they used to host lions in Syria and Lebanon?

I recall once seeing seeing a photo of the arrogant British bastards running India surrounded by, I kid you not, hundreds of slaughtered tigers after a shoot. Is this what you got from a public school education?


MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.