Tag Archives: John Lewis

Paul Simons: John Lewis’s Monty isn’t just a good film, it shows how integration works too

The outbreak of Christmas advertising condenses the differing ‘positioning’ various brands attempt to manage via their expensive TV productions. The most explicit examples are retailers as they fight for their share of the seasonal spoils. Argos for example has had ...

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TBWA hits the right note for Harrods at Christmas

I haven’t been to Harrods, the posh Knightsbridge store in London, for decades, ever since it fell into the grip of the ghastly ‘king of bling’ Mohamed Fayed. But he’s gone, thank goodness, and the fun-packed emporium is saying.. it’s ...

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Adam&eveDDB’s Ben Tollett and Emer Stamp pick their Desert Island ads

Ben Tollett and Emer Stamp are joint ECDs of adam&eveDDB. Their first job together was at Leagas Delaney, under the not-actually-all-that-brutal tutelage of Tim Delaney. Their career spans 15 years, at nine of London’s top agencies, and over 30 award-winning ...

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Paul Simons: Christmas retail panic has started already

Earlier today I was walking along a street in Camden (a district in London for readers outside the UK) when I spotted old Christmas decorations on lampposts and my heart sank at the thought – given it is still August ...

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