Adam&eveDDB’s eagerly awaited John Lewis Christmas ad surfaces next week – I’m told it’s a cheerier effort than last year’s ‘Man on the Moon’ – and agency, retailer and media agency Manning Gottlieb OMD have won their second IPA Effectiveness Grand Prix (the first was in 2012).
The somewhat labour intensive award is awarded every two years and this makes a unique hat trick for adam&eve as it also won for Foster’s in 2014. The agency won other gongs this year for Save the Children, John Lewis Insurance, Wall’s and Volkswagen Commercial Vehicles. The Grand Prix was for a number of John Lewis campaigns. The agency’s planning wizards are CSO David Golding and the aptly titled head of effectiveness Les Binet.
Client and agency also won the Cannes Creative Effectiveness award (for fabled ‘Monty the Penguin’) in the summer.
John Lewis apparently makes 40 per cent of its profit at Christmas and the ads return £8 for every £1 spent.